The U.S. healthcare system is undergoing fundamental shifts that will make consumers ever more responsible for their own health. Celebrity Diagnosis is an innovative approach to personalized medicine that uses the power of celebrity to inform consumers about important personal health issues. A unique feature of Celebrity Diagnosis is the casebook, a convenient and portable information packet created by a new type of medical search engine.
Boston, MA (PRWEB) June 23, 2009 -- The swelling rumors finally seem solid enough to appear briefly in The New York Times: Yes, Steve Jobs, the increasingly haggard-looking chief of Apple, has had a liver transplant. But what does that mean, for Apple, for Jobs, for other patients with cancer or liver disease?
Curious minds now have a reliable new way to find out, and learn more about their own health in the process. Celebrity Diagnosis is a new resource of user-friendly medical and health information that combines the power of celebrity with our natural curiosity and concerns about personal health, to increase knowledge and understanding of important health issues. It provides blog-style immediacy with reliable and authoritative information in casebooks derived from a new type of medical search engine.
Celebrity Diagnosis was created by a wife and husband team of physicians, who have trained, taught and practiced at some of the top medical schools in the U.S. including Harvard, Johns Hopkins and Washington University in St. Louis. "Our mission is create a series of Teachable Moments in Medicine" to increase health awareness and health literacy.
Most news about medical conditions lacks sufficient detail and pointers to authoritative and reliable information to genuinely inform the public about causes, prevention, diagnosis and treatment of disease. Celebrity Diagnosis provides that deeper level of knowledge that is becoming increasingly necessary as our healthcare system undergoes fundamental shifts that make consumers ever more responsible for their own health.
Celebrity Diagnosis regularly publishes short articles on diseases and other medical conditions that are currently in the news, taking advantage of the power of celebrity to capture the attention of consumers with opportunistic learning styles. The site features stories about uncommon people from the worlds of entertainment, sports, business, government and politics, science and technology who suffer from medical conditions that do not respect fame or fortune and that can affect anyone.
A unique feature of Celebrity Diagnosis stories are casebooks that contain essential information from authoritative sources in a convenient package that a reader can link to, email to a friend or print out and take to their next doctor's appointment. Celebrity Diagnosis currently features casebooks on cancer, heart disease, anxiety, depression, Alzheimer's, accidental death and alternative medicine. Celebrities featured to date include Elizabeth Hasselbeck, Ruth Bader Ginsberg, Bret Michaels, Susan Boyle, Natalie Cole, Lisa Rinna, Shawn Andrews, Stephen Hawking, Sergey Brin and Steve Jobs.
"Health literacy -- when providers and patients communicate in ways each other can understand -- is more important today than ever. Celebrity Diagnosis helps improve health understanding by providing credible, relevant, and timely health information tied to topics many people want to know more about" says Helen Osborne, President of Health Literacy Consulting. Esther Dyson, a healthcare and IT angel investor and a celebrity in her own right, put it this way: "I'm in favor of anything that will attract people's attention and give them some serious information along with the fluff."
For additional information, or to suggest a story, visit Celebrity Diagnosis. This web site is for informational purposes only and is not intended as a substitute for advice from your own doctor. The information is not to be used for self-diagnosis or treatment. Celebrity Diagnosis™ and Teachable Moments in Medicine™ are trademarks of Celebrity Diagnosis, LLC.
Celebrity Diagnosis, LLC was co-founded by Michele Berman, M.D. and Mark Boguski, M.D. Dr. Berman was co-owner and Clinical Director of The Pediatric Center, a private practice on Capitol Hill in Washington, D.C. from 1988-2000 and was named Outstanding Washington Physician by Washingtonian Magazine in 1999. She gained extensive experience in communicating health information to consumers by authoring a monthly column for Washington Parent Magazine. Dr. Berman is also a medical Internet pioneer, having established one of the first medical practice websites in 1997. Dr. Boguski has held positions at the U.S. National Institutes of Health, the U.S. National Library of Medicine and in the biotechnology and pharmaceutical industries. He is a former vice president of Novartis and was honored as a Visionary and Influencer by the Personalized Medicine Coalition in 2006. Dr. Boguski was elected to the Institute of Medicine of the U.S. National Academy of Sciences in 2001 and is currently on the faculty of Harvard Medical School at the Francis Countway Library of Medicine.
Read the full story at http://www.prweb.com/releases/2009/06/prweb2553854.htm.
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