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Celebrity Mothers and Daughters Including Miley and Trish Cyrus Join Swarovski to Support Breast Cancer Survivors
Date:5/5/2008

In honor of Mother's Day, Swarovski joins The Libby Ross Foundation to

unveil celebrity-designed yoga bags

NEW YORK, May 5 /PRNewswire/ -- Swarovski, the world leader in cut crystal, has partnered with The Libby Ross Foundation to help empower women battling breast cancer through the charity's yoga program. A group of creative celebrities, including three mother daughter teams, has joined the cause to raise funds for this unique program by decorating yoga bags with Swarovski jewels that will be listed on eBay with eBay Giving Works, the dedicated program for charity listings, from May 5-15, 2008 at (http://www.ebay.com/swarovski). Celebrities including Susan Sarandon and her daughter Eva Amurri, Miley Cyrus and her mother Trish Cyrus, Hayden Panettiere and her mother Lesley Panettiere, Courtney Cox Arquette, Martina McBride, Lisa Rinna, Patricia Arquette, Kim Raver, Leah Remini, Ali Landry, Brooke Burke, Nancy O'Dell, Hoda Kotb, Debi Mazar, Cheryl Hines, and Melora Hardin all designed yoga bags. Global Design Concepts, Inc. generously donated the yoga bags.

(Photo: http://www.newscom.com/cgi-bin/prnh/20080505/NYM102 )

The goal of The Libby Ross Foundation OM Yoga Program is to promote healing and a sense of well being for breast cancer survivors. The program provides support for women who have had or are undergoing surgery, radiation or chemotherapy for breast cancer. In conjunction with OM yoga center in New York, the yoga program empowers women to get back in touch with their bodies through breathing techniques and gentle movements.

In addition to hosting this special Mother's Day auction, Swarovski will donate $75,000 to The Libby Ross Foundation OM Yoga Program from the sales of its pink ribbon charm and pink heart necklace. This brings Swarovski's total donation to date to $135,000. Both products are available at Swarovski Gallery stores nationwide, through authorized Swarovski retailers and at http://www.swarovski.com. For local stores, please call 1-800-426-3088.

"Swarovski's gift this year will help us bring the Yoga Program to more women than ever before. We can't think of a better way to celebrate Mother's Day -- helping bring peace and strength to mothers, daughters and sisters everywhere who are fighting this disease," said Lori Ross, co-founder of the Libby Ross Foundation. Ms. Ross founded the organization in 1999 in loving memory of her mother, Elizabeth "Libby" Ross, who lost her battle with breast cancer on July 24, 1998.

Swarovski, The Libby Ross Foundation, OM Yoga and the Top of the Rock Observation Deck at Rockefeller Center will host a Sunrise Yoga class against the sweeping 360-degree views of New York City at Top of the Rock Observation Deck on Thursday, May 8 at 7:00 AM for 40 mothers, daughters and sisters who have been touched by this disease. The class will be taught by OM certified yoga teachers who have been trained to work with the special needs of breast cancer patients and survivors.

For more information about The Libby Ross Foundation, please visit: http://www.thelibbyrossfoundation.com

For more information about Top of the Rock, please visit: http://www.topoftherocknyc.com

For more information about OM Yoga, please visit: http://www.omyoga.com


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SOURCE Swarovski
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