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Celebrity Jennifer Nicole Lee Innovates the Fitness Industry by Launching World's First Premium SMS Product Through Major Cell Phone Carriers
Date:5/21/2010

In a world first, Jennifer has signed an international distribution agreement with telecommunications company Digital Asset Partners which will see her delivering fitness advice, diet tips and motivational content directly to consumer’s cell phones in the form of SMS messages. To get started simply text JNL to the short code 96633. For more information, please visit www.TextMeJNL.com

(PRWEB) May 21, 2010 -- Many know her as the face of the highly successful Ab-Circle Pro, but Jennifer Nicole Lee is much more than a spokeswoman for fitness products. In a sporting arena where prize money is limited and sponsorship and endorsement deals are few and far between, Jennifer has built a thriving business empire through innovation and applying the same focus to her career out of the gym as in it.

In a world first, Jennifer has signed an international distribution agreement with telecommunications company Digital Asset Partners which will see her delivering fitness advice, diet tips and motivational content directly to consumer’s cell phones in the form of SMS messages. These messages will be delivered under a paid subscription model where the consumer pays for the content via their carrier bill, not their credit card. In a world where sporting icons and many celebrities are struggling to monetize their following through social networking platforms like Twitter and Facebook, Jennifer’s Premium SMS product is a savvy departure from ‘free’ providing a viable billing mechanism and an uncrowded platform to deliver content.

“I have fans all over the world and they are hungry for this kind of day-to-day advice. Most of them already know what to do but they simply don’t do it. These text messages will enable me to interrupt people in their day-to-day life and influence
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Celebrity Jennifer Nicole Lee Innovates the Fitness Industry by Launching World's First Premium SMS Product Through Major Cell Phone Carriers 
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