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Celebrities Vie For 'Who Wears Purple Best?' Title to Raise Awareness of New Global Prevalence On World Alzheimer's Day
Date:9/20/2009

Bradley Cooper, Soleil Moon Frye, Terrell Owens, Melina Kanakaredes, Seth Rogen, Natalie Morales, Elisabeth Hasselbeck & David Hyde Pierce Strut Purple for Alzheimer's Association

CHICAGO, Sept. 21 /PRNewswire-USNewswire/ -- Today, on World Alzheimer's Day, new data released estimates 35 million people worldwide -- a 10% increase over 2005 -- are living with Alzheimer's and dementia, highlighting the urgent need for action and response.

Doing their part eight Alzheimer's Association celebrity Champions are having a friendly "Who Wears Purple Best?" competition. Bradley Cooper ("The Hangover"), Seth Rogen ("Knocked-Up"), Soleil Moon Frye ("Punky Brewster"/Entrepreneur), Natalie Morales ("TODAY"), Terrell Owens (Buffalo Bills), Melina Kanakaredes ("CSI New York"), Elisabeth Hasselbeck ("The View") and David Hyde Pierce ("Frasier," "Curtains") are all vying for the title of "Who Wears Purple Best?" Fans can cast their vote at www.alz.org when polls open today through Wednesday, September 30.

By voting, fans also become Alzheimer's Association Champions and can take action by learning more about Alzheimer's disease, becoming advocates, making donations. They can also share the purple competition Web site with family and friends via email, Facebook and Twitter to campaign for their favorite Alzheimer's Association celebrity Champion.

"While I hope to be a favorite in the World Alzheimer's Day 'Who Wears Purple Best?' competition, my goal is for people to learn more about Alzheimer's and take action," said Melina Kanakaredes, actress and Alzheimer's Association Champion. "People do not realize that Alzheimer's is not old age. It is a progressive and fatal disease and staggering amounts of people develop Alzheimer's every day."

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SOURCE Alzheimer's Association
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