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Celebrities Pledge to Wear Pink, End Breast Cancer Forever With Susan G. Komen for the Cure
Date:9/25/2007

October to wear pink and make at least a $5 contribution to Komen for the Cure. More than one million individuals are expected to participate in the program which raises funds to support Komen in discovering and delivering the cures for breast cancer. Simply put, "Pick Your Pink. Play Your Part. End Breast Cancer."

Participants can create or join a team and establish a Passionately Pink for the Cure day. To go "Passionately Pink," teams can be creative, zany or out of the box by hosting pink parties, pink bake sales or pink fashion shows, for example. Upon registration at http://www.passionatelypink.org, team captains receive activation kits with details about the program, specially designed pins and creative ways to make the day extra special.

"I will be wearing pink as often as I can in October," said Smith, the reigning MISS USA(R). "I invite young activists to visit Komen's Facebook group page to meet fellow advocates and to see my Passionately Pink wardrobe. I'm also encouraging my friends and family to sign up online and join my team by making a contribution to this worthy cause."

All members of the Passionately Pink Celebrity Board are team captains. People can join their favorite celebrity's team by visiting http://www.passionatelypink.org.

Net proceeds from Passionately Pink for the Cure go directly to Susan G. Komen for the Cure with 75 percent supporting breast cancer research programs and 25 percent supporting community-based education, screening and treatment programs funded by Komen Affiliates across the country. For 25 years, Susan G. Komen for the Cure's grassroots activism and research grants have played a critical role in every major advance in the fight against breast cancer.

This year, Komen for the Cure's goal is to raise $5 million through Passionately Pink for the Cure by engaging 10,000 organiza
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SOURCE Susan G. Komen for the Cure
Copyright©2007 PR Newswire.
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