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Celebrities Pledge to Wear Pink, End Breast Cancer Forever With Susan G. Komen for the Cure

Passionately Pink for the Cure(TM) Kicks Off October 1; Join the Breast

Cancer Movement by Wearing Pink In October

DALLAS, Sept. 25 /PRNewswire/ -- Celebrities ranging from TV stars to sports heroes are joining together to increase awareness of breast cancer, a disease that without a cure could kill 10 million women in the next 25 years. And you can join them.


The celebrities have pledged to make a difference in the war on breast cancer simply by wearing pink. Each has joined Susan G. Komen for the Cure, the leader in the global breast cancer movement, to go Passionately Pink for the Cure(TM) during October, National Breast Cancer Awareness Month.

The members of the Passionately Pink for the Cure Celebrity Board are:

-- Rene Syler, author, TV personality, chief passionista

-- Rachel Smith, MISS USA(R)

-- Sean Guthrie, Indy Pro Series driver

-- Bill Hall, Milwaukee Brewer

-- Carson Daly, host of "Last Call with Carson Daly"

-- Adamari Lopez, breast cancer survivor and soap opera star

-- Dr. Rovenia Brock (Dr. Ro), nutrition and fitness expert

-- Elaine Hendrix, actress

"Bringing attention to breast cancer, the number one health concern for women, can truly impact the lives of tens of thousands of women globally," said Syler, chief passionista of the Passionately Pink for the Cure Celebrity Board. "Giving back to the community is extremely important to me as a daughter, wife and mother who has been personally affected by this devastating disease. I urge everyone to participate in Passionately Pink for the Cure and join the breast cancer movement."

The Passionately Pink for the Cure program encourages companies, schools, religious and social organizations as well as individuals across the country to pick any day in October to wear pink and make at least a $5 contribution to Komen for the Cure. More than one million individuals are expected to participate in the program which raises funds to support Komen in discovering and delivering the cures for breast cancer. Simply put, "Pick Your Pink. Play Your Part. End Breast Cancer."

Participants can create or join a team and establish a Passionately Pink for the Cure day. To go "Passionately Pink," teams can be creative, zany or out of the box by hosting pink parties, pink bake sales or pink fashion shows, for example. Upon registration at, team captains receive activation kits with details about the program, specially designed pins and creative ways to make the day extra special.

"I will be wearing pink as often as I can in October," said Smith, the reigning MISS USA(R). "I invite young activists to visit Komen's Facebook group page to meet fellow advocates and to see my Passionately Pink wardrobe. I'm also encouraging my friends and family to sign up online and join my team by making a contribution to this worthy cause."

All members of the Passionately Pink Celebrity Board are team captains. People can join their favorite celebrity's team by visiting

Net proceeds from Passionately Pink for the Cure go directly to Susan G. Komen for the Cure with 75 percent supporting breast cancer research programs and 25 percent supporting community-based education, screening and treatment programs funded by Komen Affiliates across the country. For 25 years, Susan G. Komen for the Cure's grassroots activism and research grants have played a critical role in every major advance in the fight against breast cancer.

This year, Komen for the Cure's goal is to raise $5 million through Passionately Pink for the Cure by engaging 10,000 organizations, representing one million individual participants.

About Susan G. Komen for the Cure

Nancy G. Brinker promised her dying sister, Susan G. Komen, she would do everything in her power to end breast cancer forever. In 1982, that promise became Susan G. Komen for the Cure and launched the global breast cancer movement. Today, Komen for the Cure is the world's largest grassroots network of breast cancer survivors and activists fighting to save lives, empower people, ensure quality care for all and energize science to find the cures. Thanks to events like the Komen Race for the Cure, we have invested nearly $1 billion to fulfill our promise, becoming the largest source of nonprofit funds dedicated to the fight against breast cancer in the world. For more information about Susan G. Komen for the Cure, breast health or breast cancer, visit or call 1-800 I'M AWARE.

SOURCE Susan G. Komen for the Cure
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