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Celebrating UC Success Contest Seeks to Educate and Inspire Ulcerative Colitis Patients
Date:3/11/2009

Ulcerative Colitis "Quick Tips" Contest Winners will be Awarded Travel to CCFA California Event

NEW YORK, March 11 /PRNewswire-FirstCall/ -- For ulcerative colitis (UC) patients, managing their everyday life can be a challenge, but with perseverance and experience, many have found ways to help control their disease and live their lives. To continue the tradition of helping UC patients share and inspire one another, the Crohn's & Colitis Foundation, in partnership with Procter & Gamble Pharmaceuticals, Inc. (P&GP), proudly announce the second annual Celebrating UC Success program that includes a motivational contest to recognize, inspire and educate individuals whose lives are touched by UC. In 2008, the program's inaugural year, more than 600 people entered the contest, submitting personal stories of success to inspire and strengthen others in the UC community. To build on last year's success stories, the 2009 Celebrating UC Success program focuses on sharing and helping others by identifying Quick Tips -- "tried and true" lifestyle tips that people affected by UC have discovered through experience to help manage the challenges of their digestive disease on a daily basis.

"While every UC patient's disease is different and each situation is unique, we've found that there is a commonality in people faced with dealing with everyday life," said Kimberly Frederick, Vice President of Patient and Professional Services, Crohn's & Colitis Foundation. "Our members have told us that sharing tips and discussing ways to manage situations with others who have gone through similar experiences is a helpful process in managing their lives with UC. The Foundation is pleased to partner with Procter & Gamble Pharmaceuticals to launch the second year of this program and find out what has helped other patients achieve success over their disease."

Many patients, especially at initial diagnosis, find it difficult to talk about their disease with family, friends and co-workers. Because of this, common everyday activities like going to work, planning a day at the mall, spending time with family and friends or eating at a restaurant become great sources of stress. However, some people living with UC say that being open about their disease and finding the best personal way to deal with these situations are important first steps in taking control.

"Entering last year's Celebrating UC Success essay contest allowed me to meet others who have gone through similar experiences as I have and sharing stories can be very motivating," said Patty Kunze, grand prize finalist from last year's Celebrating UC Success contest. "It is so important for patients who successfully manage their disease to show others exactly how they have been able to achieve comfort in their daily lives. Entering the Celebrating UC Success contest gives UC patients and their loved ones a way to do that."

Many of last year's contest entries expressed that upon diagnosis, there was a degree of fear that prevented patients from doing certain things that they enjoyed. Knowledge of what has worked for others helps to eliminate some of that fear. Further, it was clear that basic accomplishments -- sitting through a child's soccer game, going to work, eating their favorite meals -- were often the result of a patient's knowledge of, and confidence in, specific techniques that allowed them greater control over their UC symptoms.

"The Celebrating UC Success program was founded on the idea that members of the UC community can be excellent resources to one another for strength, for support and, perhaps most importantly, for inspiration," said Dan Hecht, P&GP General Manager - North America. "For the 2009 contest, however, we want to do more than just inspire UC patients to succeed; we want to provide them with knowledge that others have used to actually make it happen. And based on the abundance of success stories we received from last year's entrants, we believe an effective way to accomplish this is to help members of the UC community share their real-life Quick Tips for success with one another."

About the Contest

Individuals can enter the contest by visiting www.UCSuccess.org and electronically submitting their Quick Tips by uploading a short creative essay or video clip related to one of the following categories:

  • Wellness (i.e., diet and fitness tips)
  • Lifestyle (i.e., travel and occupational tips)
  • Relationship (i.e., dating, support, family and physician relationship tips)

Ten semi-finalists will be selected from each of the three categories (five essays and five videos), for a total of 30 semi-finalists. From this group, six grand prize winners will be determined by a panel of judges comprising Foundation representatives and winners from last year's contest. Grand prizes will be awarded to one video and one essay in each category. The six grand prize winners will receive a trip for two to participate in the Foundation's Take Steps walk in Orange County, California, during the month of June. Celebrating UC Success grand prize winners will be able to meet with others affected by UC and take part in Take Steps festivities. Winners will also be able to share their tips and stories with other UC patients and the UC community through various post-program opportunities. Finally, winning entries will be posted to www.UCSuccess.org for public viewing. Every applicant will be recognized for his or her entry in the Celebrating UC Success contest and will receive a complimentary one-year membership to the Foundation.

Visit www.UCSuccess.org to learn more about the contest, view the official rules and to enter the contest. The deadline for submissions is April 13, 2009.

About Ulcerative Colitis (UC)

UC involves inflammation of the lining of the colon and rectum. It varies in clinical severity with patients having mild, moderate or severe disease. Treatment depends on the extent and severity of disease.

UC causes flares followed by periods of remission. During a flare, in which the rectum or colon become inflamed, people experience symptoms such as diarrhea, rectal bleeding, abdominal cramping and an urgent need to go to the bathroom. Flares can vary in duration and intensity. While UC is a lifelong condition, medication may help control flares.

UC affects people of all ages, but is often diagnosed during early adulthood. The causes of this condition are unknown, but may involve heredity, infection or the immune system.

About the Crohn's & Colitis Foundation

The Crohn's & Colitis Foundation of America's mission is to cure Crohn's disease and ulcerative colitis, and to improve the quality of life of children and adults affected by these diseases. The Foundation ranks third among leading health non-profits in the percentage of expense devoted to research toward a cure, with more than 81 cents of every dollar the Foundation spends goes to mission-critical programs. The Foundation consistently meets the standards of organizations that monitor charities, including the Better Business Bureau's Wise Giving Alliance (give.org) and the American Institute of Philanthropy (charitywatch.org). For more information, contact the Foundation at 800-932-2423 or visit www.ccfa.org.

About Procter & Gamble (NYSE: PG)

Three billion times a day, P&G brands touch the lives of people around the world. The company has one of the strongest portfolios of trusted, quality, leadership brands, including Actonel(R) (risedronate sodium) tablets, Enablex(R) (darifenacin) extended-release tablets, Prilosec OTC(R), Metamucil(R), Fibersure(R), Align(R), Pepto-Bismol(R), Vicks(R), PUR(R), Crest(R) and Oral-B(R). The P&G community consists of more than 135,000 employees working in more than 80 countries worldwide. For more information on P&GP and its prescription product portfolio, please visit www.pgpharma.com.


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SOURCE Procter & Gamble
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