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Celebrating Little Girls – Children’s Brand mimvail Announces Debut Collection

New York, NY (PRWEB) December 18, 2012

mimivail's collection of high quality children's dresses have classic silhouettes and bursts of color that embody the beautiful spirits of little girls. Partnered with Light Gives Heat (LGH) and the SUUBI (hope) initiative, mimivail celebrates and supports girls around the world. Each dress comes with an exclusive handcrafted bracelet designed by the women living in Jinja, Uganda, an initiative that helps empower these artisans, and their children. Every season a newly designed bracelet will be introduced to complement the collection.

“We believe every girl deserves the opportunity to experience a childhood that fosters playing, learning and growing,” says founder Vail Weymann Vasisht. “Childhood is a special time in a girl’s life, and mimivail helps memorialize these extraordinary years through our collection of fresh, classic dresses for the ages.”

Believing in the goodness of little girls and the power of positive role models, the brand is presented through 5 fictional personalities. With a bit of Vail, her mother and her grandmother, Mimi, in each of them, these girls illustrate the importance of their unique identities in establishing their distinctive futures. The accent is on clean, confident, boundless living and wholesome aspirations. As the brand grows, so will their wardrobes and stories.

Bridget: A sporty red-headed seven-year old from Boston, Bridget enjoys the outdoors and checking on her family’s lobster traps. Bridget also loves to throw on her mimivail classic rick-racked trimmed jumper when playing with her brother.

Scarlet: The youngest of five and the only girl, Scarlet, mimivail’s spirited Texan, has fun keeping up with her rascally older brothers. But, when it’s time to clean up, she loves putting on her peppy plaid mimivail dress.

Ruby: Confident and only eight, Ruby loves music, traveling and learning about other cultures. Having recently moved to NYC from Kenya, Ruby wore her little grey dress for the inauguration ceremony… her mom works for the UN.

Emi: Living in Tokyo with her parents and younger sister, this six year old is a huge animal lover. She recently had her birthday at the Ueno Zoo and wore her favorite mimivail navy twill dress.

Isabelle: Bonjour. Isabella hails from the 7th Arrondissement in Paris near the Musee D’Orsay where her mother volunteers. With her favorite color being pink it’s no wonder she fell in love with mimivail’s pink wool dress, the buttons of which come from France too!

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About mimivail
mimivail takes great pride in its dresses using only the finest materials from around the world and the highest quality manufacturing facilities in the United States. All dresses come with a colorful matching bracelet exclusively handcrafted for mimivail by the women of SUUBI, with each vibrant, pearl-like bead made from recycled paper. A portion of the company’s net proceeds will be donated to Light Gives Heat a 501(c) 3 organization. Visit to purchase our dresses and to learn more about each mimivail girl.

Read the full story at

Source: PRWeb
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