New York, NY (PRWEB) December 18, 2012
mimivail's collection of high quality children's dresses have classic silhouettes and bursts of color that embody the beautiful spirits of little girls. Partnered with Light Gives Heat (LGH) and the SUUBI (hope) initiative, mimivail celebrates and supports girls around the world. Each dress comes with an exclusive handcrafted bracelet designed by the women living in Jinja, Uganda, an initiative that helps empower these artisans, and their children. Every season a newly designed bracelet will be introduced to complement the collection.
“We believe every girl deserves the opportunity to experience a childhood that fosters playing, learning and growing,” says founder Vail Weymann Vasisht. “Childhood is a special time in a girl’s life, and mimivail helps memorialize these extraordinary years through our collection of fresh, classic dresses for the ages.”
Believing in the goodness of little girls and the power of positive role models, the brand is presented through 5 fictional personalities. With a bit of Vail, her mother and her grandmother, Mimi, in each of them, these girls illustrate the importance of their unique identities in establishing their distinctive futures. The accent is on clean, confident, boundless living and wholesome aspirations. As the brand grows, so will their wardrobes and stories.
Bridget: A sporty red-headed seven-year old from Boston, Bridget enjoys the outdoors and checking on her family’s lobster traps. Bridget also loves to throw on her mimivail classic rick-racked trimmed jumper when playing with her brother.
Scarlet: The youngest of five and the only girl, Scarlet, mimivail’s spirited Texan,
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