Navigation Links
Cash is healthier? Credit and debit increase impulsive food purchases
Date:10/18/2010

People are more likely to buy unhealthy foods when they pay using credit or debit cards, according to a new study in the Journal of Consumer Research.

"Two factors contribute to this intriguing effect," write authors Manoj Thomas (Cornell University), Kalpesh Kaushik Desai (State University of New York, Binghamton), and Satheeshkumar Seenivasan (State University of New York, Buffalo). "First, there is a correlation between unhealthiness and impulsiveness of food items: Unhealthy food items also tend to elicit impulsive responses. Second, cash payments are psychologically more painful than card payments, and this pain of payment can curb the impulsive responses to buy unhealthy food items."

The authors conducted an analysis of actual shopping behavior of 1,000 households over a period of six months. They found that shopping carts had a larger proportion of food items rated as impulsive and unhealthy when shoppers used credit or debit cards versus cash. In follow-up studies they found that the vice-regulation effect of cash payment is due to the "pain" of paying in cash, and that the effect is stronger in consumers who are chronically more sensitive to the pain of payment.

"The notion that mode of payment can curb impulsive purchase of unhealthy food products is substantially important," the authors write. "The epidemic increase in obesity suggests that regulating impulsive purchases and consumption of unhealthy food products is a steep challenge for many consumers." Given that many consumers struggle so mightily to make healthy choices, understanding that using plastic increases their vice purchases may help people control impulsive behavior.

The authors suggest that there may be a connection between rising obesity and changing modes of payment. According to the Centers for Disease Control, 34 percent of U.S. adults are obese. And nearly 40 percent of all purchases in 2006 were paid by credit and debit cards. "The relationship between these trends suggests that self-control is not entirely volitional; it can be facilitated or impeded by seemingly unrelated contextual factors that influence people's visceral feelings."


'/>"/>

Contact: Mary-Ann Twist
JCR@bus.wisc.edu
608-255-5582
University of Chicago Press Journals
Source:Eurekalert

Related medicine news :

1. NationalCreditReport.com Reminds Consumers of Ways to Improve Credit Report and Score in 2010
2. NABP Commends Googles VIPPS-Accreditation Requirement for Internet Pharmacy Advertisers
3. Medical Nurse Training, Inc. Partners With Healthcare Companies to Develop Corporate Branded, Accredited Programs for Patient/Bed Safety and Fall Prevention/Protection
4. WuXi PharmaTech Receives AAALAC Accreditation for Suzhou Toxicology Facility
5. Brookdale Announces New Corporate Line of Credit
6. URAC Announces Open Public Comment Period for Expanded Independent Review Organization Accreditation
7. GateWay Community College Receives Strong Endorsement for Re-accreditation
8. NationalCreditReport.com Offers Simple Tax Saving Tips That Can Improve Credit Scores
9. Care2Learn Earns ANCC Accreditation for Continuing Nursing Education
10. Court Authorizes Haemacure to Sell its Assets and Grants a Second Extension to Make a Proposal to its Creditors
11. Credit Union Cherry Blossom Ten Mile Run Raises Millions to Help Kids
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:2/18/2017)... Massachusetts (PRWEB) , ... February 17, 2017 , ... ... the leading source of disruptive innovation in the industry, according to the recent ... Reports are based on surveys of the NEJM Catalyst Insights Council, a qualified ...
(Date:2/18/2017)... ... February 18, 2017 , ... ... Use Pixel Film Studios ’ ProParagraph Fashion Volume 2 for all multi-line ... other applications. Users can pick and choose from hand-crafted trend-setting designs with ...
(Date:2/17/2017)... ... February 17, 2017 , ... The Alliance ... change designed to further positively impact the health and wellness of our community ... considered it our duty to seriously consider releasing our assets beyond our 5% ...
(Date:2/17/2017)... ... February 17, 2017 , ... Empowering ... Francis' goals for each and every seminar, session and class she offers. ... five different brainwave tools which help energize creativity, focus mental functions, enhance athletic ...
(Date:2/17/2017)... ... , ... Program will serve more than 5,000 kids in ... Foundation announced today that they have awarded nine grants to expand the Foundation’s ... mentoring program, teaches kids the fundamentals of soccer while striving to help them ...
Breaking Medicine News(10 mins):
(Date:2/17/2017)... , Feb. 17, 2017 ... health offerings at the  2017 HIMSS ... PHG,AEX: PHIA), a global leader ... broad range of population health ... health solutions, fully integrated in a highly ...
(Date:2/16/2017)... , Feb. 16, 2017 Research and ... for Emerging Medical Device Technologies" report to their offering. ... ... open procedures, general instruments, non-drug coated implantables, large endoscopes, needle ... in use over the last two to three decades for ...
(Date:2/16/2017)... The Lockwood Group (Lockwood), a medical communications agency, ... in Connecticut list by the ... a row that Lockwood has been in the top 10, ... spot in 2017. The award recognizes companies that have been ... determined through a survey conducted by The Best Companies Group ...
Breaking Medicine Technology: