Navigation Links
Cash, Luxury Goods Really Do Get People Salivating: Study
Date:9/20/2011

TUESDAY, Sept. 20 (HealthDay News) -- Move over, gourmet meal. Apparently cold hard cash and a shiny new sports car are drool-worthy, too.

That's the conclusion of new research that examined how people react when faced with the prospect of non-edible consumption.

The bottom-line: people salivate when they desire material objects, according to the study, published online recently in the Journal of Consumer Research.

"Merely being exposed to the concept of money has been shown to have dramatic effects on behavior, and it has even been argued that money can be conceptualized as a drug," doing much the same thing as other stimulants in driving human behavior, noted study author David Gal of Northwestern University in a journal press release.

In fact, "in multiple languages, the terms hunger and salivation are used metaphorically to describe desire for non-food items," he noted.

In the study, Gal first had study participants view photos of money while holding cotton dental rolls in their mouths. While gazing, some of the participants were instructed to "feel" powerful, while others were told to believe that they lacked power.

The result: by weighing the rolls to measure saliva Gal found that only those who perceived themselves as being in a low-power situation had a mouth-watering reaction to money.

"This suggests that people salivate to non-food items when those items are desired to fulfill a highly active goal," he suggested.

Romance may be another prime motivator in drooling after expensive goods, the study found.

In a second experiment, Gal confronted a group of men with photos of high-end cars. However, before looking at the cars, some of the men were first shown photos of beautiful women and told to ponder one they would like to date. Others were simply told to think about getting a haircut.

The result: those musing over mating salivated more than those musing over a mullet.

Gal said that the finding echoes those of prior studies, suggesting that men often seek to make an impression on women they pursue by shopping for expensive goodies.

Gal also believes that salivating over objects of desire, be it trinkets or truffles, may stem from a neurological pathway that ends up triggering the same reward bell in the brain.

"Salivation," he concluded, "might merely be the consequence of the activation of this general reward system."

More information

There's more on how the brain works at the U.S. National Institute of Neurological Disorders and Stroke.

-- Alan Mozes

SOURCE: Journal of Consumer Research, news release, Sept. 14, 2011


'/>"/>
Copyright©2010 ScoutNews,LLC.
All rights reserved  

Related medicine news :

1. San Francisco Chiropractor Goes Social: Join the Social Back Doctor Revolution on Facebook Now -- Win Prizes, Cash, and Services
2. Buying Luxury Items on Credit May Be Ego Booster
3. Crystal Cruises Honors TravelStore as a Top Luxury Cruise Specialist at Annual Gala
4. Summer is Here - The Best Value Luxury Manicures, Spa Packages and Spa Waxing from Kuno Tierra, Mayfair Spa
5. Chateau Amber Retreat Provides Specialized Post-Cosmetic Surgery Care in Palm Springs Luxury
6. Cond Nast Johansens Announces the Stunning New Luxury Spas 2010 Digital Edition
7. Toxic Construction Dust in Luxury New York Apartments Endangers Health, Angers Accident Attorneys Like David Perecman
8. Logistics Company Delivers Goods - And Value - For Customers
9. With Record Registration of 13,000 Runners to Date, the 2010 Dicks Sporting Goods Pittsburgh Marathon Announces a Cap of 16,000
10. An Apple a Day Really May Keep the Doctor Away
11. Smartphones Really Are Habit-Forming: Study
Post Your Comments:
*Name:
*Comment:
*Email:
Related Image:
Cash, Luxury Goods Really Do Get People Salivating: Study 
(Date:8/18/2017)... ... August 18, 2017 , ... Radabaugh & Associates, a ... communities in North-Central West Virginia, is embarking on a cooperative charity effort with ... area. , The Chestnut Mountain Ranch (CMR) is a Christ-centered boarding school for ...
(Date:8/18/2017)... ... 2017 , ... The Brian Gifford Agency, an Indiana-based firm providing asset protection ... Campagna Academy in a charity drive to provide for at-risk children and teens in ... Academy is a nonprofit organization that has offered critical programs to at-risk and foster ...
(Date:8/18/2017)... ... 2017 , ... “Emotions are sacred, valid, honored, encouraged. This is the memo ... Generation Mindful. To help change the mindset of parents and educators from punitive to ... the Time-In Toolkit, which launched on Kickstarter 3 weeks ago and fully funded in ...
(Date:8/18/2017)... ... 18, 2017 , ... Alcovit, a lime-flavored beverage that rids the body of ... its product now available through Jet.com. , After 25 years of development, the ... is designed to quickly detox the body thereby avoiding alcohol-induced hangovers. Whether you’re having ...
(Date:8/18/2017)... ... ... “Our Mountains to Climb: A Journey of Love and Faith Through Trials”: ... faith they shared to overcome struggles in life. “Our Mountains to Climb: A Journey ... Corcoran, a retired teacher and happily married since 1999; the author’s personal experiences drive ...
Breaking Medicine News(10 mins):
(Date:8/17/2017)... , August 17, 2017 DarioHealth ... Company with mobile health and big data solutions, ... agreements with domestic and non-U.S. investors for the ... and shares of the Company,s newly designated Series ... offerings. The Company expects to conduct a closing ...
(Date:8/15/2017)... HOUSTON , Aug. 15, 2017   Mostyn Law ... in Houston, Texas . The Mostyn Law ... the past 2 years. That is why Mostyn Law ... Texas to show its appreciation. Blood supplies ... to fall 5% short of hospital needs in August. That is ...
(Date:8/15/2017)... Aug. 15, 2017  Axium Pharmaceuticals Inc., the creator of the drug ... in the beginning stages of an IPO. The ... with the average cost of a prescription epilepsy drug being $450.00-$1200.00 for ... AXIUM PHARMACEUTICALS, INC ... Another staggering figure is the fact that Americans spent ...
Breaking Medicine Technology: