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Casey Gollan’s Tips for Using Instagram For Business
Date:10/23/2013

bsp; Use filters sparingly. Filters are an excellent novelty tool and not available on many photo sharing sites. However companies should try and limit the use of them as they often end up distracting from the actual photo itself.
  •     Set goals. How many followers should the company gain within a set time period? Goals can be motivating as well as practical.
  •     Use already established audiences. Why reinvent the wheel? If the company already has follower bases on Facebook and Twitter then it makes sense to use Instagram there. Insert them into customer emails too.
  •     Make sure the company responds to comments. Companies can be notified whenever anyone posts a comment or likes their photographs, allowing them the opportunity to provide a timely response.
  •     Host events on Instagram. This allows a company’s clients to upload their own photographs on the company’s account, explains business coach Gollan. A retail company for instance could ask what everyone would like for a Christmas present that year and use a hashtag such as #favxmaspressie along with an additional tag which is the company’s name.
  •     Comment and ‘like’ other photos on Instagram. Aim for individuals and companies who already have large followings. That way the potential for more followers - and hence clients - is improved.
  •     Take advantage of location services. Company personnel can tag their location on Instagram via a visual map while the HQ can be permanently highlighted to benefit anyone visiting the company
  •     Brand photographs. Or rather, the company should discreetly include its brand logo on any photographs
  •     Provide early peeks of
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  • Source: PRWeb
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