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Casey Gollan’s Tips for Using Instagram For Business
Date:10/23/2013

(PRWEB) October 23, 2013

“Instagram is a relatively new mobile app,” says business guru Gollan. The company created a website and it’s growing Big Time. Businesses are finding success building followings on Instagram and the bigger your audience the more customers you potentially have.”

In his Tip Sheet 101 Tips for Using Instagram for Business, Gollan provides the following advice for companies keen to exploit the new picture medium:

  •     Make sure the handle contains the company name. That way it’s easier for companies to be found by interested potential customers. Another idea is to link the handle to the company’s existing Facebook or Twitter name.
  •     Link-up Instagram to other social networks - especially Facebook. That’s because Facebook owns Instagram so expect some smart future integrated apps. It’s possible to use Instagram on Twitter and other networks too.
  •     Snap plenty of popular content. Looking at the Explore feed on Instagram it’s clear that the photos which do best are those depicting animals, travel and food. It’s possible to relate these kinds of photos back to a company in a creative fashion.
  •     Use other fan bases. Uploading photos of popular speakers or figures and linking their name would tap into that audience too.
  •     Enlist the power of Hashtags. Witty hashtags can be good for gaining followers. Serious ones too if it’s a topical subject, says company mentor Gollan.
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