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Casey Gollan’s Tip Sheet on How to Build an Email List…Fast!
Date:8/25/2013

of acquiring email addresses is to hold a competition at a trade show and ask for the individual’s email as part of the entry form (stressing, at the same time, that the competition winner will be informed of his or her success via email).

Facebook op in forms work very well too, assures Gollan. This is where customers are asked to opt-in (via a specially designed app) prior to accessing the company’s Facebook page itself.

Now that paid webinars are more or less a thing of the past, free webinars are one of the latest and more effective ways to get email addresses. According to Gollan tried and tested phrases such as ‘reserve your seat’ and ‘hold your spot’ sets registration rates soaring.

Businesses can also capitalize on their social media lists for email list building by offering exclusive deals for Facebook, Twitter, LinkedIn followers etc who sign up for the company newsletter. They can also link directly to a custom landing page which collects emails (this is achieved via the link required for the company site in the biography for their social media page).

Some businesses ask for an email sign up on their actual website home page – the sign up being that page’s ultimate goal.

Another good email sign up tactic is to include a call to action on guest posts. For instance, when sending a guest post onto another site, a company should ensure that the link back to their own site is to a page which asks for an email opt in.

Meanwhile companies looking for information from potential clients should consider only asking for an email address. That’s because the less information an individual is asked to input, the more chance they are to sign up. And in this case it’s the email address that the company wants, rather than their date of birth, gender etc.

Another good idea for
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