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Casey Gollan’s LinkedIn Tips for Entrepreneurs
Date:9/22/2013

hat common connection. Next step is to drop them an email or give them a call, says business guru Gollan.

LinkedIn allows individuals to reach out and connect with old contacts via the search function on LinkedIn.

People use LinkedIn Groups to seek advice on anything including advice on sellers, says business mentor Gollan. Contributing to discussions is a way for an individual to showcase their expertise.

LinkedIn discussions take place in the site’s LinkedIn Groups section. To earn new business with LinkedIn discussions and individual should first go to the profiles of their best clients and find which groups they belong to on LinkedIn then click through and check out the discussions.

Business coach Gollan says that the group may be asking questions an individual can answer and so is already proving valuable to their client. The people they are connected with will get to know that individual and his or her company too.

Discussions tend to be about helping people. As a result an individual has to focus on providing value with their answers and questions. Direct sales pitching here just doesn’t work. By showcasing their expertise and being helpful an individual can create a pull to themselves and their business on LinkedIn. People will see that they know their industry and they will want to learn more about that individual.

People also use LinkedIn to search for new jobs. As a result another opportunity for entrepreneurs on LinkedIn is the incredible talent pool that exists.

An individual should want their business to appear successful and challenging to potential employees. They won’t just che
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