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Casey Gollan’s: Viral Marketing 101: A Complete Guide for Businesses
Date:9/26/2013

n, when she self-published it, it went viral. Her newletter list grew rapidly.
Business mentor Gollan adds: “Identifying your target audience is paramount for viral marketing.

“It allows you to choose a course or path and to remain faithful to that select audience. People want to know that your brand will not bail on them right when they feel that they need your service or product the most. Building trust and appeal is the foundation of successful long-term brand building and profit yielding viral marketing.”

Entrepreneurs and brands today have an endless treasure trove of media channels they can utilize for viral marketing, especially video, blogging, social media and email marketing, says business marketing expert Gollan.

  •     Video is great for viral marketing because people tend to be highly visual. It is the quickest way for many to grasp a brand’s message. It is also easily shareable - the crux of what viral marketing is all about to in the first place. Businesses need to ensure that their video is the best quality that they have the capability of producing.
  •     Blogging. Companies can make a declaration with their content or blog post, be controversial, spark debate, start a challenge, just have something to say that speaks louder than mere words. When done right, content becomes shareable on unbelievable levels, which in turn is viral marketing at its core.
  •     Social media can be an overwhelming medium because it is vast as a result it is generally best to home in on the top three for a viral marketing strategy. Facebook is simply a juggernaut, Twitter is quick and concise and Pinterest is the visual engine th
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4. Casey Gollan Shows How to Get More YouTube Views & Subscribers
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