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Casey Gollan reveals expert opinion on how YouTube brought 'superstardom' one US company
Date:8/22/2013

"http://www.caseygollan.com.au/blog/the-story-of-orabrush-a-youtube-case-study/" onclick="linkClick(this.href)" rel="nofollow">Why Orabrush managed to succeed, says Gollan, is because they came across as a funny, practical, down-to-earth brand while still getting across key facts about the product. The company found the balance between informing and entertaining, and continues to do so on a weekly basis.

They learned how to use social media to reach local viewers ie when they geo-targeted Walmart staff. Crucially they always provide a call to action at the end of every video to make it easy for viewers to know how they can buy the Orabrush.

Essentially though, Dr Wagstaff and his team didn’t give up – despite all the major setbacks.

For more successful and easy to implement business marketing ideas take a look at Gollan’s popular business coaching blog right here.

Read the full story at http://www.prweb.com/releases/2013/8/prweb10904673.htm.


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