Navigation Links
Casey Gollan reveals expert opinion on how YouTube brought 'superstardom' one US company
Date:8/22/2013

stocked it in the store, says Harmon. Sales increased and Orabrush decided to target Walmart’s nationally. This, however, fell by the wayside as Walmart buyers refused to meet with them.

A £20,000 advertising campaign in national magazines had similar unsuccessful results. A Facebook ad however did the trick, said the company. It poked fun at Walmart staff claiming they had bad breath and caught the attention of Walmart top management. By the end of the year the Orabrush was being sold in 3500 Walmart stores in America.

But that’s not the end of the story as Australian business coach Gollan points out:
“Had Orabrush ridden on the coattails of their first video, I may not be writing about them today. But they’ve obviously learnt from what they’ve accomplished, and have continued regularly producing videos ever since.

“In fact, with almost 190K subscribers, and over 41 million video views, they are one of the biggest brand-sponsored channels on YouTube.”

He adds: “Realistically, most companies aren’t going to reach the level of notoriety on YouTube that Orabrush has. But I definitely believe we can learn from their use of video to increase our own reach and online sales.”

Today the company adds weekly humorous videos to their YouTube channel, in addition to regular adverts. Viewers are invited to upload testimonials of the product – some of which are later used in the company’s marketing material.

Viewers who ‘like’ the company’s Facebook page receive a free brush. This goes some way to explain Orabrush’s 340,000 fans.

The company have also expanded by launching the Orapup – a canine version of the Orabrush which to date has resulted in more than $1.2 million worth of sales.

'/>"/>

Source: PRWeb
Copyright©2012 Vocus, Inc.
All rights reserved

Page: 1 2 3

Related medicine news :

1. The Casey Group's Sales Navigator Wins 2012 Best Mobility App in the New Jersey Technology Council's Mobile Application Competition
2. Georgia Partnership for TeleHealth, Inc. and Georgia's Lt. Governor Casey Cagle's Office Hosted the 2nd Annual School Based Health Center Summit on November 9, 2012
3. Capture His Heart: Review of Claire Casey And Michael Fiore's Course Released
4. Casey Gollan Shows How to Get More YouTube Views & Subscribers
5. Business Coach Casey Gollan Shows How to Make More Miraculous Conversions with These E-mail Marketing Tips
6. Casey Gollan Shows How to Get Facebook Followers to Become Valued Customers
7. Create a Cracking Company E-Newsletter – Make It Impossible for Customers to Ignore Business Updates Says Casey Gollan in his Latest Tip Sheet
8. Facebook for Customer Service: Learn How to do it Right says Casey Gollan
9. Casey Gollan Reveals his Top Tips on How to Get People to Follow You on Twitter
10. Casey Gollan Shows What We Can Learn From One of the Best Facebook Pages There Is
11. Social Media Marketing: Casey Gollan's Round-up of Tips from the Top Blogs
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:1/22/2015)... 22, 2015 Joan Lunden, award-winning American ... at the upcoming 32nd Annual Miami Breast Cancer ... Education Resource®, LLC (PER®) , shares that “a fast-growing, ... undetected if she had not followed up her clean ...
(Date:1/22/2015)... 2015 Yesterday, Senator Holly Mitchell ... Kristin Olsen (R-Modesto) were honored by the California ... biotechnology, biomedical science, medical device and pharmaceutical innovation ... the “2014 Life Sciences Champion” award from CHI ...
(Date:1/22/2015)... Florida (PRWEB) January 22, 2015 IsoComforter, Inc. ... therapy machine with patented IsoTube design to treat specific body ... introduced the most progressive and easy to use patented cold ... post-operative and sports related orthopedic and muscle injuries. IsoComforter ...
(Date:1/22/2015)... WASHINGTON, DC (PRWEB) January 22, 2015 ... conditions in vulnerable communities and cause financial distress to ... report by analysts at Howard University’s Center on Race ... of dollars in economic activity, payday loans at the ...
(Date:1/22/2015)... New York, NY (PRWEB) January 22, 2015 ... component of overall health care gains momentum worldwide, Rev. ... York-based HealthCare Chaplaincy Network (HCCN), will be the ... advance spiritual care in Israel’s public health system. , The ...
Breaking Medicine News(10 mins):Health News:Joan Lunden Reveals Diagnostic Approach That Led To Early Detection;To Keynote 32nd Annual Miami Breast Cancer Conference® 2Health News:Joan Lunden Reveals Diagnostic Approach That Led To Early Detection;To Keynote 32nd Annual Miami Breast Cancer Conference® 3Health News:Joan Lunden Reveals Diagnostic Approach That Led To Early Detection;To Keynote 32nd Annual Miami Breast Cancer Conference® 4Health News:Joan Lunden Reveals Diagnostic Approach That Led To Early Detection;To Keynote 32nd Annual Miami Breast Cancer Conference® 5Health News:Joan Lunden Reveals Diagnostic Approach That Led To Early Detection;To Keynote 32nd Annual Miami Breast Cancer Conference® 6Health News:California Biomedical Community Honors Senator Holly Mitchell, Assemblymembers Susan Bonilla & Kristin Olsen 2Health News:California Biomedical Community Honors Senator Holly Mitchell, Assemblymembers Susan Bonilla & Kristin Olsen 3Health News:IsoComforter Introduces Best of Class Cold Therapy Product to the Worldwide Market 2Health News:Howard University Spotlights the Economic Impact of Payday Lending in Southern States 2Health News:HealthCare Chaplaincy CEO to Keynote Spiritual Care Summit in Israel 2Health News:HealthCare Chaplaincy CEO to Keynote Spiritual Care Summit in Israel 3
... (NYSE: MYL ),today announced the appointment of Didier ... and Africa) following the completion,of Mylan,s acquisition of Merck,s ... most recently served as Region Director,EMEA, reporting to the ... his role as Area Director for Southern Europe, where ...
... Americans outspend Europeans when it comes to chronic disease ... -- Obesity is a big factor driving soaring rates ... more Americans chronically ill than their European counterparts, a ... According to researchers, chronic illnesses such as diabetes and ...
... Some benefits of motherhood are intangible, but one ... children have a reduced risk of developing breast cancer. ... and Fred Hutchinson Cancer Research Center believe they have ... transplanted to the mother before birth. , Their ...
... MedQuist Inc.,(Pink Sheets: MEDQ) announces that it ... Chain Systems, one of the nation,s largest ... and,allowing them to complete the MedQuist suite ... solutions. As partners, MedAssets and MedQuist ...
... CHARLES TOWN, W.V., Oct. 2 /PRNewswire-FirstCall/-- ReBuilder Medical,Technologies, ... to the,increasing demand for its products it has ... 30% in the past three weeks alone. ... Phillips, PhD, CEO of ReBuilder, stated, "We have ...
... Oct. 2 Nutrition Systems, LLC has added ... fast-casual and family dining,restaurant chains to http://www.NutritionPedia.com, ... can now quickly find out the,nutritional content of ... fast food, casual dining and buffet style restaurants ...
Cached Medicine News:Health News:Mylan Announces Appointment of Didier Barret as President, Europe, Middle East and Africa 2Health News:Obesity Driving Rising U.S. Health Costs 2Health News:Obesity Driving Rising U.S. Health Costs 3Health News:Fetal cell 'transplant' could be a hidden link between childbirth and reduced risk of breast cancer 2Health News:MedQuist and MedAssets Sign Multi-Year Contract for Clinical Documentation Workflow Solutions 2Health News:MedQuist and MedAssets Sign Multi-Year Contract for Clinical Documentation Workflow Solutions 3Health News:ReBuilder Medical Technologies, Inc. Increases Staffing by 30% in Three Weeks Due to Increase in Demand for All ReBuilder Medical Products 2Health News:ReBuilder Medical Technologies, Inc. Increases Staffing by 30% in Three Weeks Due to Increase in Demand for All ReBuilder Medical Products 3Health News:NutritionPedia Adds Nutrition Facts for Over 6,000 Menu Items From 70 Leading Fast-Casual and Family Dining Restaurant Chains 2
(Date:1/23/2015)... Jan. 23, 2015  HyGreen, Inc., a leader in hand ... with RCA Medical, a subsidiary of Ascendis Health Limited, ... Each year, hundreds of millions of patients around ... organisms are transmitted from patient to patient via the ...
(Date:1/23/2015)... Jan. 23, 2015   Leatt Corporation  (OTCQB: LEAT), a ... for all forms of sports, including extreme motor sports, ... announced today that the UISP Lega Motociclismo Lombardia, an ... riders to wear a neck brace during its racing ...
(Date:1/23/2015)... , Jan. 23, 2015 Tianyin Pharmaceutical Inc. ... that specializes in the development and sale of patented ... and active pharmaceutical ingredients (API) today announced the business ... API operation. 1. Following the September 2014 ...
Breaking Medicine Technology:HyGreen Partners with RCA Medical in Johannesburg, South Africa 2Leatt Announces Neck Braces Now Required For Motocross/Minicross Racing In Italy 2Leatt Announces Neck Braces Now Required For Motocross/Minicross Racing In Italy 3TPI's JCM Updates on Import Registration for International Clients 2TPI's JCM Updates on Import Registration for International Clients 3TPI's JCM Updates on Import Registration for International Clients 4
... WASHINGTON, Jan. 20, 2011 The State of the ... perplexing. For much of the last decade, Congress and ... the Medicare benefit that is used by senior citizens ... prescribed by their physicians. But a series of changes ...
... 2011   With its unique, non-hierarchical, team-based culture, global manufacturing ... a spot on FORTUNE magazine,s annual list of the 100 ... ranked No. 31. This marks Gore,s 14th consecutive appearance on ... to appear in every edition of the rankings. ...
Cached Medicine Technology:State of the Medicare Mobility Benefit 2State of the Medicare Mobility Benefit 3State of the Medicare Mobility Benefit 4State of the Medicare Mobility Benefit 5State of the Medicare Mobility Benefit 6W. L. Gore & Associates Continues Its Tradition as One of Nation's Best Workplaces 2
GelPort hand access laparoscopy combines the patient outcomes of minimally invasive surgery with the speed and precision of open surgery....
... HandPort Systems non-adhesive sealing method ... Laparoscopic Surgrery (HALS) procedures, allowing ... and palpate throughout. Because HALS ... 6 cm, patients experience less ...
The CPAP TREND 110 delivers performance with quiet operation. Can be used together with the SomnoPlus CPAP Mask and AquaTrend Heated Humidifier....
... Lap Disc is a Hand Assisted Laparoscopic ... of the surgeons hand may facilitate the ... It has applications in colorectal, urological and ... provide extracorporeal extension of pneumoperitoneum and abdominal ...
Medicine Products: