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Casey Gollan reveals expert opinion on how YouTube brought 'superstardom' one US company
Date:8/22/2013

(PRWEB) August 23, 2013

In The Story of Orabrush: A YouTube Case Study Gollan points out how the company’s strategy is all about telling their story and producing engaging content via their YouTube channel. It’s also a story about perseverance and never giving up, even when the odds appear stacked.

Dr Bob Wagstaff founded Orabrush in the mid 1990s as a cure for bad breath. He attempted to sell the product through a costly infomercial, but wasn’t successful and had difficulty getting the Orabrush onto store shelves.

He then consulted a university marketing professor and his group of students. Following market research the class informed Wagstaff that the product was unlikely to be successful online. But one student, Jeffrey Harmon (now Orabrush's marketing director) believed that even though the percentage of internet users who might buy the product was small (around eight per cent), it was worth the effort.

With a few hundred dollars, Harmon went on to produce the first Orabrush YouTube video. It quickly gained momentum. Today it has reached more than 18 million views.

Popular business coach Gollan says: “Not bad for a $500 investment. Before the video, Dr. Bob had sold around 100 units - including those sold through his $40K infomercial.

“The company has gained national media attention, but more importantly, they’ve sold more than 2.1 million units, and are in many major retail outlets, including CVS and Walmart.”

Meanwhile, after viewing one of their videos on YouTube a Walmart manager in Utah bought an Orabrush to try. He liked it and
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