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Casey Gollan reveals 10 Surprising Facebook Page Features for Businesses
Date:7/14/2013

(PRWEB) July 15, 2013

In 10 Surprising Facebook Page Features for Businesses Gollan lists the tools most likely to be overlooked by businesses. The first of these – and one of the most valuable for companies – is the post promotion facility, says Gollan.

Due to Edgerank, many of a company’s fans simply won’t see their content or special offer post, and promoting it ensures the greatest reach possible. It’s possible to promote most posts on Facebook such as status updates, links, photos or albums, questions, or offers. Promoted posts work because they appear higher in newsfeeds, making it harder for people to miss. Posts can be promoted for as long as a company prefers although the default position is three days, and it’s worth bearing in mind the Maximum Budget is not the daily budget.

Another feature the Australian business coach points to is the one which allows companies to create up to five different levels of Admins to manage their Facebook page. This includes a manager, content creator, moderator, advertiser and insights analyst.

The ability to schedule posts on Facebook is a great time saving feature which is often overlooked by some businesses. It allows companies to schedule a post up to six months in advance or even to backdate it. This also means companies can create a whole week’s worth of posts at once and schedule them for delivery at the same time every day.

Another much underutilized feature on Facebook is the ability to edit the link title and description on posts, meaning companies can target them better to a Facebook audience.

Most page owners are aware they have metrics available to them in the Insights section of their page, says Gollan. However apart from ‘likes’ and
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