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Casey Gollan on Why Today's Businesses Should Care About Responsive Web Design
Date:8/23/2013

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Built using ‘breakpoints’ for each size of screen, responsive design delivers pages specifically optimized for a device’s screen size. Many responsive sites use 3 breakpoints (one for mobile, one for tablets, and one for desktop), while others, like the Boston Globe, use six.

Google wants webmasters to use responsive web design. This involves serving the same HTML for all devices and using only CSS media queries to decide the rendering on each device. The reason Google wants this is probably because it makes it easier for pages to be crawled and indexed.

With two separate sites all external links are divided between both the mobile and the regular site, meaning a company’s SEO will be compromised, warns business growth expert Gollan.

While web users are still spending more time online on their desktops, time spent using mobile is growing at 14x the rate of desktop use, according to the NetMarketshare graph.

Meanwhile, by the end of 2012 mobile internet traffic had reached 13% according to venture capitalist Mary Meeker’s presentation at Stanford University recently.

In addition, with more and more mobile users turning to their mobile devices for online shopping, businesses that don’t offer mobile-friendly shopping experience are going to be missing out.

Responsive sites tend to load faster than those which have both a regular and mobile site. This is because responsive sites don’t waste time redirecting visitors. And in these fast and furious web browsing days, customers won’t hang around to navigate their way around a site which isn’t mobile friendly, warns Gollan.

Finally, Gollan points out there is currently debate between whether busines
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