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Casey Gollan Shows What We Can Learn From One of the Best Facebook Pages There Is
Date:6/18/2013

e than once a day
  •     Put posts up around 1.30pm weekdays, 9am on Saturdays and 8am on Sunday
  •     Expect around 700 posts to be put up by fans on a daily basis
  •     Reply to one in every 10 posts
  • When it comes to the type of posts Coca Cola uploads onto their Facebook page it varies between questions related to their brand and products, contests and promotions, holiday greetings and the promotion of a particular charity or cause the brand has become closely aligned to. There’s also the odd post devoted to testimonials.

    By far the most popular posts (in terms of Facebook ‘likes’) Gollan notes, were of the charity promoting variety such as WWF and their polar bear campaign, while posts relating to products received the most comments from fans.

    Gollan adds: “Another interesting strategy Coca Cola uses on their Facebook page is to keep branding, such as their logo or name, to an absolute minimum so that the reader doesn’t get that ‘in your face’ feeling all the time when on the page.

    “Instead he or she can enjoy Coca Cola’s Facebook input fully, finding just a small ‘bottle top’ shaped logo or Coke name badge discreetly placed in photographs. Interestingly the logo appears whether there is a coke reference or not.”

    In summary then Gollan reckons the main points from studying the giant brand’s Facebook technique is to minimise selling and blatant advertising, include bright and fun photographs with as many posts as possible, make an effort to reply to posts and brand every single image that appears on the company page.

    Other strategies include posting the odd random comment or observation completely unrelated to the brand and to keep those posts to a maximum two a day – preferably one.

    To discover more social media marketing tips and guid
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    Source: PRWeb
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