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Casey Gollan Shows What We Can Learn From One of the Best Facebook Pages There Is
Date:6/18/2013

(PRWEB) June 19, 2013

By studying one of the most successful Facebook brands of all time Gollan has outlined a set of successful strategies in his article What We Can Learn From one of the Best Facebook Pages: A Case Study.

The inspirational brand Gollan refers to is the multi-national Coca Cola who, last time he checked, had an impressive 62 million followers (and rising).

The brand featured at number ten in Inside Facebook’s 25 Top Facebook Pages earlier this year. The Facebook data tracking publication ranked the brand highly because of the sheer number of fans and visitors it receives on a daily basis (around 900 thousand Facebook fans ‘talk about’ Coca Cola’s posts on what has become a daily basis).

The reason the page has become so successful, says Gollan, is the absence of advertising and blatant sales techniques which he himself believes only serves to bore and ostracise page visitors. Conversely, the Coca Cola Facebook page boasts plenty of colourful photos and videos while, at the same time, inviting fans to engage with them through asking direct questions.

Run by two genuine Coke fans together with a couple of the company’s executives, the page has been around for just three years. After closely analysing its posting and other editorial content over a three month period (January to March 2013) Gollan reckons he can show companies how to put some fizz into Facebook via Coca Cola. In terms of posting the huge US brand will:

  •     Update their Facebook page no mor
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Source: PRWeb
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