Navigation Links
Casey Gollan Shows What We Can Learn From One of the Best Facebook Pages There Is

(PRWEB) June 19, 2013

By studying one of the most successful Facebook brands of all time Gollan has outlined a set of successful strategies in his article What We Can Learn From one of the Best Facebook Pages: A Case Study.

The inspirational brand Gollan refers to is the multi-national Coca Cola who, last time he checked, had an impressive 62 million followers (and rising).

The brand featured at number ten in Inside Facebook’s 25 Top Facebook Pages earlier this year. The Facebook data tracking publication ranked the brand highly because of the sheer number of fans and visitors it receives on a daily basis (around 900 thousand Facebook fans ‘talk about’ Coca Cola’s posts on what has become a daily basis).

The reason the page has become so successful, says Gollan, is the absence of advertising and blatant sales techniques which he himself believes only serves to bore and ostracise page visitors. Conversely, the Coca Cola Facebook page boasts plenty of colourful photos and videos while, at the same time, inviting fans to engage with them through asking direct questions.

Run by two genuine Coke fans together with a couple of the company’s executives, the page has been around for just three years. After closely analysing its posting and other editorial content over a three month period (January to March 2013) Gollan reckons he can show companies how to put some fizz into Facebook via Coca Cola. In terms of posting the huge US brand will:

  •     Update their Facebook page no more than once a day
  •     Put posts up around 1.30pm weekdays, 9am on Saturdays and 8am on Sunday
  •     Expect around 700 posts to be put up by fans on a daily basis
  •     Reply to one in every 10 posts

When it comes to the type of posts Coca Cola uploads onto their Facebook page it varies between questions related to their brand and products, contests and promotions, holiday greetings and the promotion of a particular charity or cause the brand has become closely aligned to. There’s also the odd post devoted to testimonials.

By far the most popular posts (in terms of Facebook ‘likes’) Gollan notes, were of the charity promoting variety such as WWF and their polar bear campaign, while posts relating to products received the most comments from fans.

Gollan adds: “Another interesting strategy Coca Cola uses on their Facebook page is to keep branding, such as their logo or name, to an absolute minimum so that the reader doesn’t get that ‘in your face’ feeling all the time when on the page.

“Instead he or she can enjoy Coca Cola’s Facebook input fully, finding just a small ‘bottle top’ shaped logo or Coke name badge discreetly placed in photographs. Interestingly the logo appears whether there is a coke reference or not.”

In summary then Gollan reckons the main points from studying the giant brand’s Facebook technique is to minimise selling and blatant advertising, include bright and fun photographs with as many posts as possible, make an effort to reply to posts and brand every single image that appears on the company page.

Other strategies include posting the odd random comment or observation completely unrelated to the brand and to keep those posts to a maximum two a day – preferably one.

To discover more social media marketing tips and guidance on boosting your business success in general, take a look at Gollan's coaching website at

Read the full story at

Source: PRWeb
Copyright©2012 Vocus, Inc.
All rights reserved

Related medicine news :

1. The Casey Group's Sales Navigator Wins 2012 Best Mobility App in the New Jersey Technology Council's Mobile Application Competition
2. Georgia Partnership for TeleHealth, Inc. and Georgia's Lt. Governor Casey Cagle's Office Hosted the 2nd Annual School Based Health Center Summit on November 9, 2012
3. Capture His Heart: Review of Claire Casey And Michael Fiore's Course Released
4. Casey Gollan Shows How to Get More YouTube Views & Subscribers
5. Business Coach Casey Gollan Shows How to Make More Miraculous Conversions with These E-mail Marketing Tips
6. Casey Gollan Shows How to Get Facebook Followers to Become Valued Customers
7. Create a Cracking Company E-Newsletter – Make It Impossible for Customers to Ignore Business Updates Says Casey Gollan in his Latest Tip Sheet
8. Facebook for Customer Service: Learn How to do it Right says Casey Gollan
9. Casey Gollan Reveals his Top Tips on How to Get People to Follow You on Twitter
10. Wellesley study shows income inequality a key factor in high US teen births
11. Invasive heart test being dramatically overused, Stanford study shows
Post Your Comments:
(Date:11/25/2015)... ... November 25, 2015 , ... “While riding the bus, I ... Bronx, N.Y. “I thought there had to be a convenient and comfortable way to ... The PROTECTOR enables disabled individuals to safely travel during cold or inclement weather. In ...
(Date:11/25/2015)... , ... November 25, 2015 , ... ... (PHA) announces the nation’s Periwinkle Pioneers, individuals and groups responsible for advancing care ... disease. The Periwinkle Pioneers, nominated by the public, will receive special recognition throughout ...
(Date:11/25/2015)... ... November 25, 2015 , ... ... philanthropic seniors, is resulting in a way for homeless people to have a ... have launched a new initiative whereby they are repurposing plastic bags into sleeping ...
(Date:11/25/2015)... ... November 25, 2015 , ... Since its launch in 2012, ... adult stem cell therapies to patients with chronic degenerative medical conditions. Now, the ... Registered Trademark (RTM). , Organizations are required to hold a registered trademark in ...
(Date:11/24/2015)... ... November 25, 2015 , ... Genesis Chiropractic Software ... software creates an agreement between the practice owner and the patient that automatically ... notification, and projections. Click here to learn more. , ...
Breaking Medicine News(10 mins):
(Date:11/24/2015)... FRANCISCO , Nov. 24, 2015  Thanks to ... Dignity Health St. Mary,s Medical Center,s Sister Diane Grassilli ... breast imaging capabilities in San Francisco ... an anonymous friend, stepped forward with a gift of ... for Breast Digital Mammography with Tomosynthesis and Whole Breast ...
(Date:11/24/2015)... Colo. , Nov. 24, 2015  Array ... that its Chief Executive Officer, Ron Squarer ... Healthcare Conference in New York.  The public is ... webcast on the Array BioPharma website.Event:Piper Jaffray Annual ... , Wednesday, December 2, 2015Time:1:30 p.m. Eastern Time ...
(Date:11/24/2015)... HOUSTON, TX and VANCOUVER, Nov. 24, 2015 /PRNewswire/ ... EPI; NASDAQ: EPIX ) announced today that the ... clinical study of EPI-506 as a treatment for metastatic ... States and Canada.  --> ... --> In the Phase 1/2 clinical trial, ...
Breaking Medicine Technology: