Navigation Links
Casey Gollan Shows What We Can Learn From One of the Best Facebook Pages There Is
Date:6/18/2013

(PRWEB) June 19, 2013

By studying one of the most successful Facebook brands of all time Gollan has outlined a set of successful strategies in his article What We Can Learn From one of the Best Facebook Pages: A Case Study.

The inspirational brand Gollan refers to is the multi-national Coca Cola who, last time he checked, had an impressive 62 million followers (and rising).

The brand featured at number ten in Inside Facebook’s 25 Top Facebook Pages earlier this year. The Facebook data tracking publication ranked the brand highly because of the sheer number of fans and visitors it receives on a daily basis (around 900 thousand Facebook fans ‘talk about’ Coca Cola’s posts on what has become a daily basis).

The reason the page has become so successful, says Gollan, is the absence of advertising and blatant sales techniques which he himself believes only serves to bore and ostracise page visitors. Conversely, the Coca Cola Facebook page boasts plenty of colourful photos and videos while, at the same time, inviting fans to engage with them through asking direct questions.

Run by two genuine Coke fans together with a couple of the company’s executives, the page has been around for just three years. After closely analysing its posting and other editorial content over a three month period (January to March 2013) Gollan reckons he can show companies how to put some fizz into Facebook via Coca Cola. In terms of posting the huge US brand will:

  •     Update their Facebook page no more than once a day
  •     Put posts up around 1.30pm weekdays, 9am on Saturdays and 8am on Sunday
  •     Expect around 700 posts to be put up by fans on a daily basis
  •     Reply to one in every 10 posts

When it comes to the type of posts Coca Cola uploads onto their Facebook page it varies between questions related to their brand and products, contests and promotions, holiday greetings and the promotion of a particular charity or cause the brand has become closely aligned to. There’s also the odd post devoted to testimonials.

By far the most popular posts (in terms of Facebook ‘likes’) Gollan notes, were of the charity promoting variety such as WWF and their polar bear campaign, while posts relating to products received the most comments from fans.

Gollan adds: “Another interesting strategy Coca Cola uses on their Facebook page is to keep branding, such as their logo or name, to an absolute minimum so that the reader doesn’t get that ‘in your face’ feeling all the time when on the page.

“Instead he or she can enjoy Coca Cola’s Facebook input fully, finding just a small ‘bottle top’ shaped logo or Coke name badge discreetly placed in photographs. Interestingly the logo appears whether there is a coke reference or not.”

In summary then Gollan reckons the main points from studying the giant brand’s Facebook technique is to minimise selling and blatant advertising, include bright and fun photographs with as many posts as possible, make an effort to reply to posts and brand every single image that appears on the company page.

Other strategies include posting the odd random comment or observation completely unrelated to the brand and to keep those posts to a maximum two a day – preferably one.

To discover more social media marketing tips and guidance on boosting your business success in general, take a look at Gollan's coaching website at http://www.caseygollan.com.au

Read the full story at http://www.prweb.com/releases/2013/6/prweb10843330.htm.


'/>"/>
Source: PRWeb
Copyright©2012 Vocus, Inc.
All rights reserved

Related medicine news :

1. The Casey Group's Sales Navigator Wins 2012 Best Mobility App in the New Jersey Technology Council's Mobile Application Competition
2. Georgia Partnership for TeleHealth, Inc. and Georgia's Lt. Governor Casey Cagle's Office Hosted the 2nd Annual School Based Health Center Summit on November 9, 2012
3. Capture His Heart: Review of Claire Casey And Michael Fiore's Course Released
4. Casey Gollan Shows How to Get More YouTube Views & Subscribers
5. Business Coach Casey Gollan Shows How to Make More Miraculous Conversions with These E-mail Marketing Tips
6. Casey Gollan Shows How to Get Facebook Followers to Become Valued Customers
7. Create a Cracking Company E-Newsletter – Make It Impossible for Customers to Ignore Business Updates Says Casey Gollan in his Latest Tip Sheet
8. Facebook for Customer Service: Learn How to do it Right says Casey Gollan
9. Casey Gollan Reveals his Top Tips on How to Get People to Follow You on Twitter
10. Wellesley study shows income inequality a key factor in high US teen births
11. Invasive heart test being dramatically overused, Stanford study shows
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:6/28/2017)... (PRWEB) , ... June 28, 2017 , ... ... ZEON) is pleased to announce that a two year study conducted by the ... Bromley Creek zeolite was successful in remediating potash brine-impacted groundwater. As a part ...
(Date:6/28/2017)... ... 28, 2017 , ... Designers Insurance Agency, a privately owned ... and DC, is announcing a cooperative charity event in conjunction with the Insight ... that lead to memory impairment. , The Insight Memory Care Center (IMCC) offers ...
(Date:6/27/2017)... ... June 27, 2017 , ... Nearly ... to survey data released today by the American Society for Dermatologic Surgery ... indicates the percentage of consumers considering a cosmetic medical procedure has doubled since ...
(Date:6/27/2017)... , ... June 27, 2017 , ... ... solution for many of the health care industry’s hospitals and provider groups, has ... financing portal for select customers. Parasail Health is a San Francisco health-finance startup ...
(Date:6/27/2017)... (PRWEB) , ... June 27, 2017 , ... From June ... The three-day event was held in Syracuse, New York, where EarQ is headquartered. , ... industry, how to connect with today’s savvy consumer, and the latest in hearing ...
Breaking Medicine News(10 mins):
(Date:6/7/2017)... -- Diplomat Specialty Infusion Group, a brand of Diplomat Pharmacy, Inc. (NYSE: ... Iowa location. The Iowa ... ISO 7 cleanroom—the standard needed to compound intravenous (IV) nutrition formulations. ... pollutants. "Our new cleanroom will ... our Iowa patients," said Phil Rielly ...
(Date:6/5/2017)... June 5, 2017 Kohll,s Pharmacy & Homecare is the ... the United States . The Raizer is a simple ... person up to an almost-standing position within a ... by one assistant and does not require any ... that a child can operate it, and lightweight ...
(Date:6/2/2017)... -- NxStage Medical, Inc. (Nasdaq:  NXTM), a leading medical technology company focused ... positive biochemical outcomes related to more frequent hemodialysis with ... be presented at the ERA-EDTA Congress being held June ... The research was conducted by the ... Europe (KIHDNEy) Cohort team with ...
Breaking Medicine Technology: