Navigation Links
Casey Gollan Shows What We Can Learn From One of the Best Facebook Pages There Is
Date:6/18/2013

(PRWEB) June 19, 2013

By studying one of the most successful Facebook brands of all time Gollan has outlined a set of successful strategies in his article What We Can Learn From one of the Best Facebook Pages: A Case Study.

The inspirational brand Gollan refers to is the multi-national Coca Cola who, last time he checked, had an impressive 62 million followers (and rising).

The brand featured at number ten in Inside Facebook’s 25 Top Facebook Pages earlier this year. The Facebook data tracking publication ranked the brand highly because of the sheer number of fans and visitors it receives on a daily basis (around 900 thousand Facebook fans ‘talk about’ Coca Cola’s posts on what has become a daily basis).

The reason the page has become so successful, says Gollan, is the absence of advertising and blatant sales techniques which he himself believes only serves to bore and ostracise page visitors. Conversely, the Coca Cola Facebook page boasts plenty of colourful photos and videos while, at the same time, inviting fans to engage with them through asking direct questions.

Run by two genuine Coke fans together with a couple of the company’s executives, the page has been around for just three years. After closely analysing its posting and other editorial content over a three month period (January to March 2013) Gollan reckons he can show companies how to put some fizz into Facebook via Coca Cola. In terms of posting the huge US brand will:

  •     Update their Facebook page no more than once a day
  •     Put posts up around 1.30pm weekdays, 9am on Saturdays and 8am on Sunday
  •     Expect around 700 posts to be put up by fans on a daily basis
  •     Reply to one in every 10 posts

When it comes to the type of posts Coca Cola uploads onto their Facebook page it varies between questions related to their brand and products, contests and promotions, holiday greetings and the promotion of a particular charity or cause the brand has become closely aligned to. There’s also the odd post devoted to testimonials.

By far the most popular posts (in terms of Facebook ‘likes’) Gollan notes, were of the charity promoting variety such as WWF and their polar bear campaign, while posts relating to products received the most comments from fans.

Gollan adds: “Another interesting strategy Coca Cola uses on their Facebook page is to keep branding, such as their logo or name, to an absolute minimum so that the reader doesn’t get that ‘in your face’ feeling all the time when on the page.

“Instead he or she can enjoy Coca Cola’s Facebook input fully, finding just a small ‘bottle top’ shaped logo or Coke name badge discreetly placed in photographs. Interestingly the logo appears whether there is a coke reference or not.”

In summary then Gollan reckons the main points from studying the giant brand’s Facebook technique is to minimise selling and blatant advertising, include bright and fun photographs with as many posts as possible, make an effort to reply to posts and brand every single image that appears on the company page.

Other strategies include posting the odd random comment or observation completely unrelated to the brand and to keep those posts to a maximum two a day – preferably one.

To discover more social media marketing tips and guidance on boosting your business success in general, take a look at Gollan's coaching website at http://www.caseygollan.com.au

Read the full story at http://www.prweb.com/releases/2013/6/prweb10843330.htm.


'/>"/>
Source: PRWeb
Copyright©2012 Vocus, Inc.
All rights reserved

Related medicine news :

1. The Casey Group's Sales Navigator Wins 2012 Best Mobility App in the New Jersey Technology Council's Mobile Application Competition
2. Georgia Partnership for TeleHealth, Inc. and Georgia's Lt. Governor Casey Cagle's Office Hosted the 2nd Annual School Based Health Center Summit on November 9, 2012
3. Capture His Heart: Review of Claire Casey And Michael Fiore's Course Released
4. Casey Gollan Shows How to Get More YouTube Views & Subscribers
5. Business Coach Casey Gollan Shows How to Make More Miraculous Conversions with These E-mail Marketing Tips
6. Casey Gollan Shows How to Get Facebook Followers to Become Valued Customers
7. Create a Cracking Company E-Newsletter – Make It Impossible for Customers to Ignore Business Updates Says Casey Gollan in his Latest Tip Sheet
8. Facebook for Customer Service: Learn How to do it Right says Casey Gollan
9. Casey Gollan Reveals his Top Tips on How to Get People to Follow You on Twitter
10. Wellesley study shows income inequality a key factor in high US teen births
11. Invasive heart test being dramatically overused, Stanford study shows
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:2/12/2016)... Boca Raton, FL (PRWEB) , ... February 12, ... ... nation’s largest non-profit organization devoted exclusively to funding innovative lymphoma research and serving ... patient services – hosted over 250 members of South Florida’s philanthropic community at ...
(Date:2/12/2016)... ... 12, 2016 , ... Each year, the American Physical Therapy Association (APTA) offers ... the Anaheim Convention Center. Almost 10,000 physical therapists across the country are expected to ... more about their chosen field and network with their colleagues. As in years ...
(Date:2/12/2016)... ... February 12, 2016 , ... T.E.N., ... have closed for the ISE Southeast Awards 2016. Finalists and winners of the ... ISE® Southeast Executive Forum and Awards Gala on March 15, 2016 at the ...
(Date:2/12/2016)... ... 2016 , ... Every winter, someone is killed, injured or loses a home ... Center, part of the Allegheny Health Network, has partnered with Etna Volunteer Fire ... Need Space” campaign. , “Space Heaters Need Space” aims to bring awareness ...
(Date:2/12/2016)... Arlington, TX (PRWEB) , ... February 12, 2016 , ... ... Worth, and other communities across eastern Texas, is launching a cooperative charity drive with ... and families. , Serving more than 50,000 individuals and families in need, the Tarrant ...
Breaking Medicine News(10 mins):
(Date:2/12/2016)... 2016 On Thursday, Feb. 11, 2016, surgeons ... David,s North Austin Medical Center successfully completed the first ... ® Surgical System with Trumpf Medical,s advanced operating ... Lakshman , M.D., colorectal surgeon at the Texas Institute ... Table Motion technology, which seamlessly combines the da Vinci ...
(Date:2/12/2016)... and Company (NYSE: LLY ) today announced that the ... patent would not presently be infringed by Actavis marketing pemetrexed ... Italy and Spain ... --> --> In ... Lilly,s patent would be indirectly infringed by Actavis marketing certain ...
(Date:2/12/2016)... -- OMS Supply, a large provider of oral surgery supplies ... recent launching of their new company website. The OMS ... enhance the user experience and enable practitioners to browse ... --> --> Despite the fact that ... in early 2016, they have already made an unprecedented ...
Breaking Medicine Technology: