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Casey Gollan Shows How to Get Facebook Followers to Become Valued Customers
Date:6/9/2013

(PRWEB) June 10, 2013

It’s not easy getting a company to stand out amid all the ‘noise’ on Facebook these days – thanks to the fact that there are around 15 million companies vying for attention at this moment in time.

As a result there is nothing else for it but to spend more time on the social media site, provided there is a direct marketing strategy to apply. In his blog post How to covert Facebook fans into customers he shows exactly how to create and apply such a strategy.

Managing a business Facebook page takes a considerable amount of energy, acknowledges Gollan.

“It becomes daunting for businesses to devote the time required to build a Facebook following only to see that their efforts are not translating to sales.

“If you are finding yourself in this frustrating position then it’s time that you re-evaluate your current Facebook engagement strategy and discover some new methods that you can act on immediately”, says Gollan.

“Number one priority for your strategy should be to make your Facebook page more enticing to visitors. This shouldn’t be particularly difficult, nor is it expensive – thanks to a proliferation of free tools around.”

Seeking out the slow sale is something he practices for his own business, reveals Gollan. This involves building up a relationship with a customer and ultimately loyalty, then sales. To achieve this Gollan distributes free advice on his Facebook page which he knows will get his followers the type of results they are seeking.

He explains: “My philosophy is to provide great content that gives people the ability to take action and get results. This is all part of the slow sale concept and it’s a process I feel is essential for

Source: PRWeb
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