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Casey Gollan Reveals How to Create a Podcast in 7 Easy Steps
Date:7/26/2013

(PRWEB) July 27, 2013

In Create a Podcast in 7 Easy Steps Gollan outlines how podcasts are simply files (often audio files, and usually in MP3 format) which are available for downloading to a computer or mobile device and listening to offline.

“In the past, the opportunity to build an audience through hosting a radio show was reserved for broadcasting professionals,” he says. “Now, anyone who has the passion and drive can create a podcast, quickly and easily, with little technical knowledge.

“But unlike traditional radio shows in which you have to remember to tune in to listen, podcasts are automatically delivered to your computer via RSS, in the same way that you receive blog posts for websites you’ve subscribed to.

“And this means people can listen to your podcasts whenever and wherever they want, on their iPod, computer or pretty much any other device.”

The leading Australian business mentor then goes on to describe how it’s done.

Businesses in pretty much every niche have podcasts. This is because they can establish credibility for a brand, tap in to new pools of potential customers, increase a company’s authority in its field and create a more personal connection with listeners, says Gollan.

Internet marketing guru Pat Flynn cites iTunes as his top referrer; his podcasts have been downloaded more than 2,000,000 times since 2010. Besides these direct benefits, his podcast has also opened doors like movie consultations, being featured in international media, and leading panels at top industry conferences.

Content of a podcast

As is the case with social media in general, people want to hear about and discuss topics. In general the same principles that apply to bu
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