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Casey Gollan Reveals Business Email Subject Line Ideas That Work!
Date:7/28/2013

re out on the market today from companies like, Optimizely and which make testing as pain-less as possible, he adds.

Test whether two different email subject lines worked that went out to one particular group. For example, if a company has 3,000 people in their “Newsletter Group that are NOT customers” they could send 1,500 of them with an email subject line that says: “A Life Coach that sits on your couch” and the other 1,500 an email with the subject line; “A Life Coach that makes house calls” and use software to discover which performs the best.

Granted, most email service providers such as Aweber, Mail Chimp and Constant Contact offer insights into a company’s email campaigns, admits top business coach Gollan. But the bottom line is that the company should use data to decide what is working with their audience for their email subject lines.

When a company knows what works best for them, they can build upon that and sharpen their message to a particular audience.

It’s also important to write email subject lines that offer clarity, says Gollan. Certain email marketers suggest using clever subject lines, but once again, data shows that email subject lines that deliver clarity over cleverness, always wins out.

Find more excellent business coaching tips at Gollan’s popular website right here.

Read the full story at http://www.prweb.com/releases/2013/7/prweb10958711.htm.


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