The key, says business guru Gollan, is to be committed to striking the right balance with email subject lines. The key, he explains, is to identify the overall goal with readers.
“If your goal is to share with new subscribers all of the services that you have to offer, you may want to angle your subject lines with; showing relevance to the reader, show enticement, and identify yourself,” says Gollan.
“All in all, your overall goal should be to use your email subject line as an opportunity to bridge and develop a relationship with your subscribers. Don’t let their initial commitment to engage with your brand by signing up for your email list pass you by with lack-luster email subject lines.
“Wow your readers and remind them (often) why they made a wise choice to be a part of your brand by using your email subject line as the best possible starting off point. Once you do so, you will experience pay-offs that go beyond the elusive pursuit of the perfect email subject line.”
The trusted business mentor suggests using promotions more as one-time things. Newsletters, he says, work best as something that offers additional value rather than as promotional copy.
The key to knowing what email subject lines perform the best(have the highest click thru rate) is through good old fashion testing, says Gollan. A/B Split Testing allows a company to gauge, which campaigns worked, and which didn’t, for example. There is some very user-friendly softwa
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