(PRWEB) July 28, 2013
He says: “Email is a remarkable way for you to communicate with your customer base or target market. So it goes without saying that your email subject line must resonate with readers in order for them to click and read. You’ve got to make them count.
“Email subject lines often serve as your only chance to get a reader to take notice of your brand and what you have to offer. In order to achieve the best results as a small business owner when writing your email subject lines, you should adhere to guidelines that consistently perform well with readers.”
To do that, in his latest tip sheet, the popular Australian business coach reveals seven touchstones for email subject line effectiveness such as telling readers why they should read the post to using urgency (with eloquence).
In his bulletin titled Business Email Subject Line Ideas That Work! he goes on to provide seven examples of good business email subject lines:
1. You can lose those last ten pounds (relevance to the reader and shows enticement)
2. Five meals for a homeless veteran for the price of a latte (not too sales oriented and tells readers WHY they should read)
3. New Day Life Coaching e-courses (identifies and is straightforward)
4. A consulting business in 4 hours? (shows enticement and is straightforward)
5. In two hours your life will change (relevance to the reader and sense of urgency)
6. Red Brick Maids Don’t Believe In Carbon Footprints (identifies and is not too sales oriented)
7. You’re ready for phase two (relevance to the reader, shows sense of urgency, not too sales oriented)
The key, says business guru Gollan, is to be committed to striking the right balance with email subject lines. The key, he explains, is to identify the overall goal with readers.
“If your goal is to share with new subscribers all of the services that you have to offer, you may want to angle your subject lines with; showing relevance to the reader, show enticement, and identify yourself,” says Gollan.
“All in all, your overall goal should be to use your email subject line as an opportunity to bridge and develop a relationship with your subscribers. Don’t let their initial commitment to engage with your brand by signing up for your email list pass you by with lack-luster email subject lines.
“Wow your readers and remind them (often) why they made a wise choice to be a part of your brand by using your email subject line as the best possible starting off point. Once you do so, you will experience pay-offs that go beyond the elusive pursuit of the perfect email subject line.”
The trusted business mentor suggests using promotions more as one-time things. Newsletters, he says, work best as something that offers additional value rather than as promotional copy.
The key to knowing what email subject lines perform the best(have the highest click thru rate) is through good old fashion testing, says Gollan. A/B Split Testing allows a company to gauge, which campaigns worked, and which didn’t, for example. There is some very user-friendly software out on the market today from companies like, Optimizely and which make testing as pain-less as possible, he adds.
Test whether two different email subject lines worked that went out to one particular group. For example, if a company has 3,000 people in their “Newsletter Group that are NOT customers” they could send 1,500 of them with an email subject line that says: “A Life Coach that sits on your couch” and the other 1,500 an email with the subject line; “A Life Coach that makes house calls” and use software to discover which performs the best.
Granted, most email service providers such as Aweber, Mail Chimp and Constant Contact offer insights into a company’s email campaigns, admits top business coach Gollan. But the bottom line is that the company should use data to decide what is working with their audience for their email subject lines.
When a company knows what works best for them, they can build upon that and sharpen their message to a particular audience.
It’s also important to write email subject lines that offer clarity, says Gollan. Certain email marketers suggest using clever subject lines, but once again, data shows that email subject lines that deliver clarity over cleverness, always wins out.
Find more excellent business coaching tips at Gollan’s popular website right here.
Read the full story at http://www.prweb.com/releases/2013/7/prweb10958711.htm.
Copyright©2012 Vocus, Inc.
All rights reserved