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Casey Gollan Explains How Business Coaching Can Boost Business
Date:7/20/2013

ip, strategic planning and work/life balance.

Australian business coach Gollan says he finds many business owners struggle with work/life balance which in turn means they are unable to enjoy time with family and friends or even their favourite hobbies. This doesn’t bode well in terms of leadership skills as an employer should be providing vision and direction to his or her staff, he adds.

To discover the most problematic area in a business, a quick assessment is often all that is necessary. This should include questions such as whether a business is reaching customers and clients to the degree that they would like through their marketing efforts, if it is meeting its original goals, handling conflict well and whether sales management strategies are sophisticated and targeted enough.

Business coaches tend to deliver services via live seminars, teleseminars, books (printed, audio, and electronic), small group coaching, mastermind groups, and video series. They commonly offer an introductory mini-course or session either complimentary or at a very reduced rate, allowing the business owner to work out whether the coach’s services, style and price point resonates with them.

Much of the work business coaches such as Gollan provide is around structure and setting up business systems. Many entrepreneurs have similar issues when it comes to scaling their businesses and getting to the next level.

Most courses and training sessions a coach does is concerned with helping the business owner put systems and tools in place so they can become a leader in the business instead of just another employee, says Gollan. This is a key difference between a company that can grow profit and one that is just another small business.

A business coach should, in
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