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Casey Gollan Advises on Whether Businesses Should Use Facebook or Adwords
Date:9/17/2013

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  •     An increase in new ‘likes’ via ads
  •     More comments and shares on their social media pages
  •     Amount of traffic coming to the company website via Facebook
  •     New email subscriptions via Facebook
  • Gollan adds: “When it comes down to it, I always encourage businesses to learn all they can about both Facebook Ads and Adwords, and then give both a try. And of course there’s no reason you can’t use both.

    “A solid marketing strategy may involve using Facebook ads to connect with your customers and build brand awareness, and Adsense to make quick sales and drive traffic to your site. Or, it could be that you use Facebook for highly specific demographic targeting, and Adsense to take advantage of retargeting.”

    Get more business marketing tips and advice at Gollan’s business coaching website today.

    Read the full story at http://www.prweb.com/releases/2013/9/prweb11068377.htm.


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