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Casey Gollan Advises on Whether Businesses Should Use Facebook or Adwords
Date:9/17/2013

ogle Ads are shown in response to demand, whereas Facebook Ads are shown according to interests or demographics. This means that typically Adwords will be better at capturing intent and driving conversions.

Another advantage of Adwords is the fact they can retarget ie revisit someone who’s looked at a particular site and this time round offer them a discount, says the Australian business guru.

Facebook Ads are excellent for building brand awareness since it’s seen by more individuals and has the potential to be ‘shared’ amongst even more. A recent survey by Ad Age showed that 45.9% of marketers who bought ads on Facebook did it to build awareness and sentiment for their brand.

While both Facebook Ads and Adwords offer many different targeting options, each offer some unique opportunities. Facebook allows companies to target their ads by gender, age, marital status and specific geographic location (even by zip code in the US).

Google, on the other hands, offers behavioural targeting to advertisers. This allows businesses to see pages users have visited in the past, and to compare browser cookies with interest categories.

Using Facebook Ads to grow the company’s Facebook page is an excellent way to reach out to potential customers or clients in a completely non-threatening way. By driving traffic to the company page through ads, and then providing valuable, engaging content, a company can build positive sentiment and loyalty, says business adviser Gollan.

Ways to tell whether a company is successfully building relationships via Facebook ads is via:

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Source: PRWeb
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