Navigation Links
Casey Gollan Advises on Whether Businesses Should Use Facebook or Adwords
Date:9/17/2013

(PRWEB) September 17, 2013

There are many methods out there when it comes to marketing a business online but two of the most popular are Facebook Ads and Google Adwords.

Both provide a free means of promoting a business as well as offering pay-per-click ads.

Possibly the main difference between marketing with Google or Facebook comes down to intent says Gollan in his latest business post Facebook or Adwords: Which is Right for Your Business?

When logging in to Facebook individuals tend to want to connect with friends rather than brands whereas with Google it’s usually to buy a particular product or service and to get information about it. Companies should therefore also look towards which form of advertising is best at meeting their goals. The latter could include sales, brand building, growing followers, building relationships or acquiring more traffic.

Google Places, and Facebook Pages are both free to an extent. The first is for local businesses while the second can even be internationally focused. Both are worth looking at individually and assessing whether they’re right for a business, says company coach Gollan.

Google Adwords is great for instant sales. According to a survey by search engine software company WordStream around 2/3 of clicks on internet searches end up on sponsored results. That means in many cases Adwords is receiving higher search engine ratings than organic searches. In addition, the same survey showed that the click through rate for Google Ads was 0.4 per cent compared to just 0.051 per cent for Facebook – meaning that in general Google Adwords allows companies to get more traffic to their site in far less time.

Google Ads are shown in response to demand, whereas Facebook Ads are shown according to interests or demographics. This means that typically Adwords will be better at capturing intent and driving conversions.

Another advantage of Adwords is the fact they can retarget ie revisit someone who’s looked at a particular site and this time round offer them a discount, says the Australian business guru.

Facebook Ads are excellent for building brand awareness since it’s seen by more individuals and has the potential to be ‘shared’ amongst even more. A recent survey by Ad Age showed that 45.9% of marketers who bought ads on Facebook did it to build awareness and sentiment for their brand.

While both Facebook Ads and Adwords offer many different targeting options, each offer some unique opportunities. Facebook allows companies to target their ads by gender, age, marital status and specific geographic location (even by zip code in the US).

Google, on the other hands, offers behavioural targeting to advertisers. This allows businesses to see pages users have visited in the past, and to compare browser cookies with interest categories.

Using Facebook Ads to grow the company’s Facebook page is an excellent way to reach out to potential customers or clients in a completely non-threatening way. By driving traffic to the company page through ads, and then providing valuable, engaging content, a company can build positive sentiment and loyalty, says business adviser Gollan.

Ways to tell whether a company is successfully building relationships via Facebook ads is via:

  •     An increase in new ‘likes’ via ads
  •     More comments and shares on their social media pages
  •     Amount of traffic coming to the company website via Facebook
  •     New email subscriptions via Facebook

Gollan adds: “When it comes down to it, I always encourage businesses to learn all they can about both Facebook Ads and Adwords, and then give both a try. And of course there’s no reason you can’t use both.

“A solid marketing strategy may involve using Facebook ads to connect with your customers and build brand awareness, and Adsense to make quick sales and drive traffic to your site. Or, it could be that you use Facebook for highly specific demographic targeting, and Adsense to take advantage of retargeting.”

Get more business marketing tips and advice at Gollan’s business coaching website today.

Read the full story at http://www.prweb.com/releases/2013/9/prweb11068377.htm.


'/>"/>
Source: PRWeb
Copyright©2012 Vocus, Inc.
All rights reserved

Related medicine news :

1. The Casey Group's Sales Navigator Wins 2012 Best Mobility App in the New Jersey Technology Council's Mobile Application Competition
2. Georgia Partnership for TeleHealth, Inc. and Georgia's Lt. Governor Casey Cagle's Office Hosted the 2nd Annual School Based Health Center Summit on November 9, 2012
3. Capture His Heart: Review of Claire Casey And Michael Fiore's Course Released
4. Casey Gollan Shows How to Get More YouTube Views & Subscribers
5. Business Coach Casey Gollan Shows How to Make More Miraculous Conversions with These E-mail Marketing Tips
6. Casey Gollan Shows How to Get Facebook Followers to Become Valued Customers
7. Create a Cracking Company E-Newsletter – Make It Impossible for Customers to Ignore Business Updates Says Casey Gollan in his Latest Tip Sheet
8. Facebook for Customer Service: Learn How to do it Right says Casey Gollan
9. Casey Gollan Reveals his Top Tips on How to Get People to Follow You on Twitter
10. Casey Gollan Shows What We Can Learn From One of the Best Facebook Pages There Is
11. Social Media Marketing: Casey Gollan's Round-up of Tips from the Top Blogs
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:6/27/2016)... ... , ... TherapySites, the leading website and online ... Counseling Association. This new relationship allows TherapySites to continue to extend their ... benefits and promotional offers. , "TCA is extremely excited about this new partnership, ...
(Date:6/27/2016)... ... June 27, 2016 , ... A ... revolutionize the emergency ambulance transport experience for the millions of people who require ... has disrupted the taxi industry through the use of technology. Now, SmartEMS has ...
(Date:6/26/2016)... ... ... Quality metrics are proliferating in cancer care, and are derived from many of ... beholder, according to experts who offered insights and commentary in the current issue of ... full issue, click here . , For the American Society of Clinical Oncology ...
(Date:6/26/2016)... ... June 26, 2016 , ... Pixel Film Studios Released ProSlice Levels, ... editors can give their videos a whole new perspective by using the title ... Pixel Film Studios. , ProSlice Levels contains over 30 Different presets to choose ...
(Date:6/26/2016)... ... ... blind and certified personal trainer is helping to develop a weight loss fitness plan that ... the two major problems leading the fitness industry today:, , All ... They don’t eliminate all the reasons people quit their exercise program , ...
Breaking Medicine News(10 mins):
(Date:6/23/2016)... Bracket , a leading clinical trial technology ... outcomes platform, Bracket eCOA (SM) 6.0, at the 52 ... 30, 2016 in Philadelphia , Pennsylvania.  A ... product of its kind to fully integrate with RTSM, will ... 6.0 is a flexible platform for electronic clinical outcomes assessments ...
(Date:6/23/2016)... Colombia , June 23, 2016  Astellas today announced the establishment of Astellas Farma Colombia (AFC), a new ... affiliate in Latin America . ... ... ... ...
(Date:6/23/2016)... June 23, 2016 The vast majority of ... dialysis facility.  Treatments are usually 3 times a week, ... visit, including travel time, equipment preparation and wait time. ... especially grueling for patients who are elderly and frail.  ... nursing and rehabilitation centers for some duration of time. ...
Breaking Medicine Technology: