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Casey Gollan Advises on Whether Businesses Should Use Facebook or Adwords
Date:9/17/2013

(PRWEB) September 17, 2013

There are many methods out there when it comes to marketing a business online but two of the most popular are Facebook Ads and Google Adwords.

Both provide a free means of promoting a business as well as offering pay-per-click ads.

Possibly the main difference between marketing with Google or Facebook comes down to intent says Gollan in his latest business post Facebook or Adwords: Which is Right for Your Business?

When logging in to Facebook individuals tend to want to connect with friends rather than brands whereas with Google it’s usually to buy a particular product or service and to get information about it. Companies should therefore also look towards which form of advertising is best at meeting their goals. The latter could include sales, brand building, growing followers, building relationships or acquiring more traffic.

Google Places, and Facebook Pages are both free to an extent. The first is for local businesses while the second can even be internationally focused. Both are worth looking at individually and assessing whether they’re right for a business, says company coach Gollan.

Google Adwords is great for instant sales. According to a survey by search engine software company WordStream around 2/3 of clicks on internet searches end up on sponsored results. That means in many cases Adwords is receiving higher search engine ratings than organic searches. In addition, the same survey showed that the click through rate for Google Ads was 0.4 per cent compared to just 0.051 per cent for Facebook – meaning that in general Google Adwords allows companies to get more traffic to their site in far less time.

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Source: PRWeb
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