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Casey Gollan: Twitter Tips for Small Businesses
Date:9/21/2013

with their sector, says company coach Gollan, who is personally a big advocate of them.

7.    Companies should follow customers, prospects and other relevant industries and companies within their sector.

8.    It’s always a good idea for companies and individuals to follow their competitors’ conversations and retweets if possible.

9.    Companies can always search for relevant lists and customers by occupation via the social media tool Listorious

10.    Companies should always aim to promote their Twitter account on as many social media channels as possible, as well as their own website, blog and company card.

11.    The big brands know what they’re doing. It’s an idea for companies to follow them and try to interpret what they’re doing right. Companies can always find role models from sights such as Mashable.

12.    Tweetlevel provides plenty of useful information on how companies can choose whether one particular hashtag is better than another and therefore boost their own Twitter presence. It will also spell out how much actual influence a Twitter user has.

13.    Hubspot’s Tweet Grader can give companies an idea of how their competitors are doing on the social media channel. As a result they can customize their own tweets to those they know work and will reap results.

14.    Sites such as SimilarSiteSearch allow companies to look for alternative web sites to Twitter and see what influence their competitors have there.

Source: PRWeb
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