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Casey Gollan: Twitter Tips for Small Businesses
Date:9/21/2013

(PRWEB) September 21, 2013

In his tip sheet 24 Twitter Tips for Small Businesses Gollan says: “There are a variety of ways to help make the popular social media channel Twitter a far more engaging and meaningful experience for a company and its customers than it probably is at present.”

The following is a brief sample of those tips (the entire list of which can be found on his new business update titled 24 Twitter Tips for Small Businesses.

1.    One of the most important ways to get a company profiled on the social networking site is to build a strong profile. Consultants and advisors should upload a photograph; companies should opt for their brand logo.

2.    Describing a business accurately within the allotted 160 characters isn’t easy, admits the Australian business mentor. However, it should always contain keywords relevant to the company.

3.    It’s essential that companies provide their physical location in their profile, as well as their web URL. They should also ensure their Twitter profile can be viewed on a number of electronic devices ie Smartphones. Twitter can advise on how to do this.

4.    Content should, of course, be interesting, varied and mixed ie it should include YouTube videos, infographics and photos as well as good content.

5.    It’s a good idea to share events for your industry sector, books of interest, unique insights and, of course, to answer any questions asked. Sharing articles and other Twitter feeds is also very good practice.

6.    Hashtags are an excellent way for companies to keep up to date
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