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Casey Gollan: Setting Up a Google Plus Business Page
Date:9/29/2013

(PRWEB) September 30, 2013

Setting up a Google Plus business page is easier than setting up a page or profile on most other social networks, says Gollan, which in turn means companies can get up and running on Google+ in a mere matter of minutes

Being on Google+ has some distinct benefits, explains Gollan in his update How to Set Up a Google Plus Business Page. For instance it can:

  •     Increase search rankings: Google has alluded to the fact that clicks on +1 buttons may be part of the search engine’s algorithm.
  •     Using Google+ circles uniquely enables you to segment your audience: This means companies can send different messages to different groups of followers, like customers, co-workers, or VIP’s.
  •     It’s easier to build an engaged audience: Google+ is still small relative to, for instance, Facebook. While this means a company’s audience on Google+ will likely be smaller, this also means it’s easier to be a ‘big fish’.
  •     Google personalized search: Many internet users (particularly those in business) are logged into their Google account when searching the net. Google customizes search results, in part, based on endorsements made by those in the company’s Google+ network. This means that if people have +1'd a company’s site, the site is more likely to show up in the search results of their connections.

“In my experience, creating a Google+ business page is easier and faster than getting set up on any other social network,” says business mentor Gollan. “The setup process is straightforward, and with the exception of perhaps cr
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