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Casey Gollan: How to Increase Your Opt-in Performance
Date:9/18/2013

(PRWEB) September 18, 2013

“With today’s fast paced online culture, your website visitors need more than just the tagline of “subscribe to get email updates,” says Gollan in his latest business update What You Can Offer to Increase Your Opt-in Performance.

“Readers are looking for more ways to justify handing you their email address. They wonder, what makes you any different than the last company website they were just on a few minutes before.

“Providing built-in benefits that are immediately available is what you will need to catch visitor attention and convert them to subscribers. Doing so will increase your email opt-in performance and accelerate your brand power overall.”

In order to get visitors to a website to opt-in, companies must provide top quality content – at not cost to the visitor. This offer needs to be front and centre on the website so that it’s highly visible. Some companies place a light box with their offer on the home page of their site to catch a visitor’s attention while others use pop-ups after visitors have been browsing on their site for a few seconds. It’s all about that offer being obvious without being obnoxious at the same time.

There are a number of offers a company can provide to site visitors. And the more creative the better, says business coach Gollan. These include:

1. Video. Not only do videos show up in search engine results, but they can also be very easily positioned to go viral. A company should create a video that demonstrates its expertise. A nutritionist, for example, could create a video showing how to make five salads in ten minutes. The video will only work however if it is both engaging and informative.

2. Report. Common
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