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Casey Gollan: How to Create an Online Presence for Business
Date:9/22/2013

rust them and have given them permission to email them can be sent their newsletter and other direct marketing material regarding new stock or promotions.

Also, when employees of a compaany use their domain email address for social media sites like LinkedIn and Google+ they show those sites they are officially part of that company. As the brand grows on their networks they will gain authority in their customers and followers eyes and so will the brand, together with all email addresses associated with it.

Part of a company creating an online presence is about letting customers know where they are physically located (provided they are not solely an online business). As such the address should be displayed on the company website and shared with Google via Google+ and Google Places. LinkedIn is also good for establishing a company’s physical location.

The more a company’s physical location is made available, the more customers can trust that brand.

Gollan’s website provides a host of online marketing tips and advice as well as general business coaching information. It can be found here.

Read the full story at http://www.prweb.com/releases/2013/9/prweb11142407.htm.


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