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Casey Gollan: How to Create an Online Presence for Business
Date:9/22/2013

eygollan" onclick="linkClick(this.href)" rel="nofollow">business guru Gollan. Google itself has multiple blogs referring to different aspects of the company. Even one post a month shows customers that a business is active online. Blogs are also excellent for answering customer queries or any particular issues concerning a company.

A company isn’t able to control results shown in search engines, but they can influence them in terms of what they’ll show regarding their brand.

In addition to a website, social media profiles help in this respect. Google and other search engines are giving more emphasis to social profiles, particularly Google+.

Another way for a company to control what appears on search engines is for them to contribute to high authority sites, says company coach Gollan. They can do this by increasing their PR efforts and producing articles for those sites. Companies who appear on the blogs of giant corporations and publications gain customer respect and their online presence increases.

Online advertising is becoming more relevant and precise these days and presents an excellent opportunity for brands to establish themselves online. Once a customer visits a website on a particular topic eg health, the adverts will ‘follow’ him or her around on the other websites they look at after that one. This is done with the use of ‘cookies’ technology.

An online brand is about much more than textual content.Visual content is important too in terms of photographs. A company’s brand logo on their website along with photos of employees helps establish a brand as a real company with real people.

Email can affect a brand’s online presence in various ways. A company which builds a list of subscribers who t
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Source: PRWeb
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