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Casey Gollan: How to Create an Online Presence for Business
Date:9/22/2013

(PRWEB) September 23, 2013

“Extending your online presence is an opportunity for you to build a brand authority that is trusted and in some cases even more trusted than your competition,” said business mentor Gollan in Online Presence: How to Create an Online Presence for Your Business.

“Own your brand online. Create a strong website around your brand and provide fresh content that gives people the impression that you’re active.

“Also establish your brand on social media sites especially Google+. It all leads to a strong online presence – something that is essential for most businesses today.”

Managing a brand’s reputation has always been important, says company mentor Gollan. Bad press, poor service and others factors have always been issues facing brands. What changed when the Internet came along though, was the speed at which information could spread.

People commonly research brands online today via Google. That’s why it’s not just important for a company to simply have an online presence – they should have a great one. Brands – both companies and individuals – need to create an online presence to allow them to control what is found when people search for their brand information online.

Google has recently put more emphasis on branded websites with great content, together with a continuous flow of relevant information and updates. This is clearly written text which answers questions on the site. An example of one such site is online retailer Amazon. Their strong presence sees them reap high rankings from Google.

Blogs are an excellent means of updating content and of providing quality information about a company, says

Source: PRWeb
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