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Casey Gollan: Email Subject Lines That Get You Noticed
Date:8/17/2013

or email subject lines which should resonate well with readers:

1.    Ask a question (call-to-action) – Does breast cancer run in the family?
2.    Have one word in all caps – January Newsletter: BIGGEST Month Yet
3.    Try short lines – January 2013
4.    Use a news angle – The Boston Marathon raises public safety concerns
5.    ‘How-To’ posts – How to lose 10 pounds by next Monday
6.    Piggy back off a bigger brand – A Mention In Better Homes & Gardens Online Newsletter!
7.    Specific facts or figures – 10 New Photos To Share This Month...

There are certain key words, Gollan warns, that have historically performed very poorly, and should be avoided at all costs. They include claim, collect, but, price and pay. These words are not only often detected as spam by most email providers, but they also do little to win over readers

Gollan's last rule of thumb to be mindful of is to always write email subject lines that offer clarity. Some email marketers suggest using clever subject lines, but once again, data shows that email subject lines that deliver clarity over cleverness, always wins out.

Business marketing and promotions expert Gollan concludes: “All in all, your overall goal should be to use your email subject line as an opportunity to bridge and develop a relationship with your subscribers. Wow your readers and remind them (often) why they made a wise choice to be a part of your brand by using your email subject line as the best possible starting off point.”

For more expert business advice, visit http://www.caseygollan.com.au<
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