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Casey Gollan: Email Subject Lines That Get You Noticed
Date:8/17/2013

sp;   In two hours your life will change (relevance to the reader and sense of urgency)
6.    Red Brick Maids Don’t Believe In Carbon Footprints (identifies and is not too sales oriented)
7.    You’re ready for phase two (relevance to the reader, shows sense of urgency, not too sales oriented)

Company mentor Gollan continues: “The key is to be committed to striking the right balance with your email subject lines. While it can feel like tremendous pressure to cover so many bases, the key is to identify 'what' is the overall goal of the email to your readers.

“If your goal is to share with new subscribers all of the services that you have to offer, you may want to angle your subject lines with; showing relevance to the reader, show enticement, and identify yourself.

“If your goal is to remind existing customers of a new promotion, you would want to convey to them; a sense of urgency, not be too sales oriented, be straightforward, and tell them WHY they should read your email.”

Gollan recommends that newsletters shouldn't be used for offers and promotions, and that promotions should be one-offs.

Old-fashioned testing can allow businesses to gauge which subject lines work best for them by analysing click thru rates. A/B Split testing works well for this purpose and user-friendly software such as Optimizely and Maxymiser make testing as easy as possible.

Effective testing means tailoring it specifically. Most email service providers like Aweber, Mail Chimp, and Constant Contact, offer insights into email campaigns as a part of the subscription.

Gollan's latest business bulletin makes additional suggestions f
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Source: PRWeb
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