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Casey Gollan: Email Subject Lines That Get You Noticed

(PRWEB) August 17, 2013

In his latest news bulletin for businesses, titled Business Email Subject Line Ideas, Gollan warns that email subject lines often serve as the only chance a business has to get a reader to take notice of its brand and what it has to offer.

If businesses want potential customers to read on, then it's crucial that the subject line resonates with them. Otherwise that email will be squandered as unread or deleted, says Gollan.

He then goes on to point out the seven requirements which make subject lines effective:

1.    They must be relevant to the reader
2.    Do not make them too sales-oriented
3.    Show enticement
4.    Tell readers WHY they should read
5.    Make them straightforward
6.    Identify who the company is
7.    Use urgency with eloquence

All seven suggestions will not fit into one subject line business coach Gollan admits, but a good rule of thumb is to combine two or three of them. He goes on to expand on the above seven points:

Business Email Subject Line Ideas

1.    Lose those last ten pounds (relevance to the reader and shows enticement)
2.    Five meals for a homeless veteran for the price of a latte (not too sales oriented and tells readers WHY they should read)
3.    New Day Life Coaching e-courses (identifies and is straightforward)
4.    A consulting business in 4 hours? (shows enticement and is straightforward)

Source: PRWeb
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