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Casey Gollan: A Step-by-Step Guide to Creating a LinkedIn Account
Date:10/1/2013

ies should go to http://www.linkedin.com and enter their personal info.
Now it’s time to start filling out the profile. This will outline skills, training, and experience.

Perhaps the most important field here is the ‘Job title’ which is also known as the ‘headline.’ This carries a significant amount of weight for on-site search. Be sure to use the most relevant keywords to the business here.

Marketing guru Gollan adds that business owners should be sure to check ‘I am self-employed’, as this will allow them to select an industry from a drop down menu.

To find people they know a company can opt to allow LinkedIn access to their email contacts.

Next, a company will be asked if it’d like to upgrade their plan. The free plan is usually sufficient.

To update their LinkedIn profile a company should enter the date they began the current business. Next enter education and upload a company logo. Then add skills.

Profiles should be optimized for Search Engines via adding their full name to the end of their url just beneath the logo. This is achieved by clicking the feature ‘Customize your public profile URL.’

Another way to get search engines to pay attention is to use keyword-rich anchor text for urls on the Profile Page (LinkedIn permits three URLs on the Profile Page).
LinkedIn allows companies to have three urls on their profile page. Use customized anchor text to increase search engine rankings for those terms.

The full text of the summary section of a company’s profile has the potential to get indexed by the search engines, says '/>"/>

Source: PRWeb
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4. Casey Gollan: How to Create an Online Presence for Business
5. Casey Gollan’s LinkedIn Tips for Entrepreneurs
6. Casey Gollan: Twitter Tips for Small Businesses
7. Casey Gollan: How to Use Social Media News to Grow Your Business
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9. Casey Gollan Advises on Whether Businesses Should Use Facebook or Adwords
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