Navigation Links
Casey Gollan: A Step-by-Step Guide to Creating a LinkedIn Account
Date:10/1/2013

(PRWEB) October 02, 2013

He adds: “In terms of making professional connections, you won’t find a better way online than by creating and using your LinkedIn account.”

LinkedIn is built on the concept of connections: each user maintains a list of contact details for other professionals they know (or hope to get to know). There are a myriad of ways a business can utilize LinkedIn for promotional means, says Gollan in his update A Step-by-Step Guide to Creating a LinkedIn Account. These include:

  •     Getting introduced to other professionals through connections (’2nd degree connections’)
  •     Showcasing skills, experience, awards, publications and professional education and training
  •     Finding new employees
  •     Seeking out new business opportunities or joint ventures
  •     Identifying influential individuals at specific organizations
  •     Finding potential customers or clients, and
  •     Building a reputation as a thought leader in a specific field.

Once a company signs up for a LinkedIn account, they will be taken through an extremely detailed set-up process, says business mentor Gollan. This process will guide them through setting up their profile, including entering educational and work experience, skills, awards, publications, interests, and more.

While the process itself is rather straight-forward, it can be confusing to know exactly where on the profile page specific information will be shown.

To sign up companies should go to http://www.linkedin.com and enter their personal info.
Now it’s time to start filling out the profile. This will outline skills, training, and experience.

Perhaps the most important field here is the ‘Job title’ which is also known as the ‘headline.’ This carries a significant amount of weight for on-site search. Be sure to use the most relevant keywords to the business here.

Marketing guru Gollan adds that business owners should be sure to check ‘I am self-employed’, as this will allow them to select an industry from a drop down menu.

To find people they know a company can opt to allow LinkedIn access to their email contacts.

Next, a company will be asked if it’d like to upgrade their plan. The free plan is usually sufficient.

To update their LinkedIn profile a company should enter the date they began the current business. Next enter education and upload a company logo. Then add skills.

Profiles should be optimized for Search Engines via adding their full name to the end of their url just beneath the logo. This is achieved by clicking the feature ‘Customize your public profile URL.’

Another way to get search engines to pay attention is to use keyword-rich anchor text for urls on the Profile Page (LinkedIn permits three URLs on the Profile Page).
LinkedIn allows companies to have three urls on their profile page. Use customized anchor text to increase search engine rankings for those terms.

The full text of the summary section of a company’s profile has the potential to get indexed by the search engines, says business coach Gollan. That means keywords should include the location of the business, services it provides, products it sells, and any other relevant data.

Next, find people to connect with. This can be achieved via:

  •     Searching for people or companies using the search box
  •     Browsing through connections’ profiles
  •     Checking out the right sidebar of the home page for automatically generated suggestions
  •     Looking through LinkedIn groups in the company’s particular sector
  •     Answering questions on LinkedIn answers.

Connections have the ability to publicly recommend companies on LinkedIn. Do this by asking connections to recommend via the tab at the top of the profile page.

Find more social marketing tips and invaluable business coaching advice in general at Gollan’s popular website here.

Read the full story at http://www.prweb.com/releases/2013/10/prweb11175256.htm.


'/>"/>
Source: PRWeb
Copyright©2012 Vocus, Inc.
All rights reserved

Related medicine news :

1. Casey Gollan: Setting Up a Google Plus Business Page
2. Casey Gollan’s: Viral Marketing 101: A Complete Guide for Businesses
3. Casey Gollan’s Social Media Business Tips
4. Casey Gollan: How to Create an Online Presence for Business
5. Casey Gollan’s LinkedIn Tips for Entrepreneurs
6. Casey Gollan: Twitter Tips for Small Businesses
7. Casey Gollan: How to Use Social Media News to Grow Your Business
8. Casey Gollan: How to Increase Your Opt-in Performance
9. Casey Gollan Advises on Whether Businesses Should Use Facebook or Adwords
10. Casey Gollan’s Social Media Integration Guide for Business
11. Casey Gollan’s Tip Sheet on How to Create a Magnetic Company Culture
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:2/26/2017)... ... 26, 2017 , ... IndustryArchive.Org . is announcing a new way for ... will now only pay for B.A.N.T. quality sales leads based on the Sellers decision ... the new reality that B2B buyers are controlling the sales process via the Internet ...
(Date:2/26/2017)... ... February 26, 2017 , ... Functional imaging data supports ... a study released today at the 1st Pan American Parkinson’s and Movement Disorders ... be effective in improving cognitive function in PD patients. This study, led by ...
(Date:2/24/2017)... ... February 24, 2017 , ... HealthPostures, expert ... Core benefits and advantages built into the home office sit stand solution are ... feel. Ability to gain the benefits embedded in the TaskMate Go are available ...
(Date:2/24/2017)... ... February 24, 2017 , ... WHAT: , ... and recognition opportunities as well as advocacy for the state and region‘s technology ... February 23. The Council's Innovation Forecast event highlights innovation throughout the region ...
(Date:2/24/2017)... (PRWEB) , ... February 24, 2017 , ... The Smart ... unemployment—researchers from Oxford University predict that 47 percent of all jobs in the United ... redefining “smart” and “successful.” The day of the aggressive know-it-all who steamrolls over colleagues ...
Breaking Medicine News(10 mins):
(Date:2/27/2017)... October – December 2016 Revenues amounted to SEK 0.3 ... Result after tax amounted to SEK -16.3 (-6.5) million, corresponding ... Cash flow from operating activities amounted to SEK -8.3 (-7.3) million ... Period full year 2016 ... amounted to SEK -39.5 (-29.5) million Result after tax amounted ...
(Date:2/24/2017)... Ind. , Feb. 24, 2017 Zimmer ... leader in musculoskeletal healthcare, will present at the Cowen ... at the Boston Marriott Copley Place on Tuesday, March ... A live webcast of the presentation can be ... archived for replay following the conference via Zimmer Biomet,s ...
(Date:2/24/2017)... 24, 2017  In conjunction with DURECT Corporation,s (Nasdaq: ... press release, you are invited to listen to a ... internet on Tuesday, March 14, 2017 at 4:30 pm ... live audio webcast of the presentation will be available ... clicking "Investor Relations."  If you are unable to participate ...
Breaking Medicine Technology: