Navigation Links
Casey Gollan's Website Tips: How to Get More Traffic and Convert Visitors
Date:8/10/2013

(PRWEB) August 11, 2013

In Website Tips: How to Get More Traffic and Convert Visitors he admits the tasks sound simple but warns that they only work with the right application and a lot of hard work.

First, business coach Gollan advises website owners to think of their website as ‘the salesman that never sleeps.’ People come to a website from a variety of sources, he explains, and it’s the job of the site to clinch the sale.

Next he advises thinking about creating a Minimum Viable Website.

“A business website doesn't have to be expensive, but it does have to be effective,” he says.

Creating a minimum viable website allows a business to have a website that will earn traffic and customers without having to invest any more money than necessary, says business guru Gollan. This is similar to the minimum viable product strategy which allows a product to come to market much sooner than it would if the creators tried to create the perfect product from the beginning.

A business taking this approach in terms of a minimum viable website means testing the online waters to see how much traffic and new customers it’s possible to achieve without investing too much money.

Depending on the business a website should cost anywhere from a few hundred dollars to a few thousand for e-commerce functionality. There are free design templates and a designer can customize to match the company’s brand. A content management system meanwhile makes it easy to make changes on the site.

Company coach Gollan advises new businesses to consider using the free blogging software WordPress which is increasingly being used to supply full websites. Shared hosting and a domain will cost money but not much.

He adds: “The moral of the story here is you can create a business website without going all in right away. Dip your toe in the water, see if there is momentum and once things start to show promise you can go full in with custom design, conversion testing and other expenses that will increase sales and profit.”

In terms of traffic Gollan says the online world isn’t that different from the real one. In other words, sources of business are much the same online as they are in real life – paid advertising, word of mouth, first-class marketing.

An excellent business with great products will always be talked about online, he explains. The goal is to get existing customers to recommend the business online.

It’s a good idea to create Facebook, LinkedIn, Pinterest and other social media sites, says Gollan, in order to access existing audiences. In return a business should provide entertaining content - something useful, interesting and entertaining such as inspirational quotes, photos, guides and tips for living a better life.

Search engines are the other big source of traffic for websites and in terms of SEO it’s important to focus on the target customer. The general rule with SEO is to focus on one keyword per page.

When it comes to paid advertising this is available on both social media sites and search engines. One strategy would be to use paid advertising to help build a following on social media sites with the goal of marketing to a growing audience in future, advises Gollan.

Converting visitors is all about the sales funnel. Once a company’s website is up and running and traffic coming in it’s time to convert those visitors into paying customers. The website should have concise info about the company and easy links to pricing (if e-commerce) and how to contact the business.

When it comes to the ‘sales funnel’ a salesman wouldn’t ask a potential customer to purchase immediately. He or she would ask questions first then provide answers. The same applies with a company website, says leading Australian business coach Gollan.

He concludes: “The strategy for creating a business website above is simple, but it is hard work. You have to understand your audience, find where they are spending time online, get them to come to your website and convert them into customers.

“The offline world and the online world are different in many ways, but similar in the basic ways. The sales process is the same.”

Find more coaching tips on Gollan’s website today right here.

Read the full story at http://www.prweb.com/releases/2013/8/prweb11004356.htm.


'/>"/>
Source: PRWeb
Copyright©2012 Vocus, Inc.
All rights reserved

Related medicine news :

1. Marketing a New Business: Casey Gollan's Essential Guide
2. Casey Gollan Reveals Business Email Subject Line Ideas That Work!
3. Casey Gollan Reveals How to Create a Podcast in 7 Easy Steps
4. YouTube for Business: Casey Gollan’s Step-by-Step Guide to Getting Started
5. Casey Gollan Reveals 43 Facebook Marketing Tips for Businesses
6. Casey Gollan Reveals 20 Tips for Using Google+ for Business
7. Casey Gollan Explains How Business Coaching Can Boost Business
8. Casey Gollan reveals 10 Surprising Facebook Page Features for Businesses
9. Content Marketing Is The Way Forward For Fast Small Business Growth says Business Coach Casey Gollan
10. Magee Rehab Hosts Casey Feldman Memorial Foundation’s 4th Annual Day of Service
11. Casey Gollan Shows How to Use Local Mobile Marketing to Successfully Grow a Business
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:6/24/2016)... ... 24, 2016 , ... Marcy was in a crisis. Her son James, eight, was out of ... verbally and physically. , “When something upset him, he couldn’t control his emotions,” remembers Marcy. ... throw rocks at my other children and say he was going to kill them. ...
(Date:6/24/2016)... , ... June 24, 2016 , ... ... offering micro-osteoperforation for accelerated orthodontic treatment. Dr. Cheng has extensive experience with all ... brackets , AcceleDent, and accelerated osteogenic orthodontics. , Micro-osteoperforation is a revolutionary ...
(Date:6/24/2016)... ... , ... People across the U.S. are sharpening their pencils and honing their ... in which patients and their families pay tribute to a genetic counselor by nominating ... of Genetic Counselors (NSGC) Annual Education Conference (AEC) this September. , In April, ...
(Date:6/24/2016)... Las Vegas, Nevada (PRWEB) , ... June 24, ... ... their Las Vegas client, The Grove Investment Group (TGIG), has initiated cultivation and ... The Grove, in Las Vegas and Pahrump, Nevada. , Puradigm is the manufacturer ...
(Date:6/24/2016)... ... 24, 2016 , ... Venture Construction Group (VCG) sponsors Luke’s Wings ... 20th at the Woodmont Country Club at 1201 Rockville Pike, Rockville, Maryland, 20852. ... service members that have been wounded in battle and their families. Venture Construction Group ...
Breaking Medicine News(10 mins):
(Date:6/23/2016)... , June 23, 2016 Research ... MEMS Devices Medical Market Analysis 2016 - Forecast to 2022" ... The report contains up to date financial data ... analysis. Assessment of major trends with potential impact on the ... analysis of market segmentation which comprises of sub markets, regional ...
(Date:6/23/2016)... INDIANAPOLIS , June 23, 2016 If ... Leaders Scholarship is any indication, the future is in ... at www.diabetesscholars.org by the Diabetes Scholars Foundation ... the way of academic and community service excellence. ... since 2012, and continues to advocate for people with ...
(Date:6/23/2016)... -- Research and Markets has announced the ... (United States, China, Japan, Brazil, United Kingdom, Germany, France, ... Surgical Procedure Volumes: ... provides surgical procedure volume data in a geographic context. ... analysis of growth drivers and inhibitors, including world population ...
Breaking Medicine Technology: