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Casey Gollan's Website Tips: How to Get More Traffic and Convert Visitors
Date:8/10/2013

(PRWEB) August 11, 2013

In Website Tips: How to Get More Traffic and Convert Visitors he admits the tasks sound simple but warns that they only work with the right application and a lot of hard work.

First, business coach Gollan advises website owners to think of their website as ‘the salesman that never sleeps.’ People come to a website from a variety of sources, he explains, and it’s the job of the site to clinch the sale.

Next he advises thinking about creating a Minimum Viable Website.

“A business website doesn't have to be expensive, but it does have to be effective,” he says.

Creating a minimum viable website allows a business to have a website that will earn traffic and customers without having to invest any more money than necessary, says business guru Gollan. This is similar to the minimum viable product strategy which allows a product to come to market much sooner than it would if the creators tried to create the perfect product from the beginning.

A business taking this approach in terms of a minimum viable website means testing the online waters to see how much traffic and new customers it’s possible to achieve without investing too much money.

Depending on the business a website should cost anywhere from a few hundred dollars to a few thousand for e-commerce functionality. There are free design templates and a designer can customize to match the company’s brand. A content management system meanwhile makes it easy to make changes on the site.

Company coach Gollan advises new businesses to consider using the free blogging software WordPress wh
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