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Casey Gollan's Tip Sheet on Growing Subscriber Rates
Date:8/27/2013

ype of person you want to attract to your list
An email opt-in must allow the audience to identify with the service and brand, and feel as if they are being addressed directly. People like exclusivity so a good opt-in will make them feel special.

2. Be clear about what you want your site visitors to do
An effective email opt-in form makes it clear what the audience should do, so a link to opt-in should be clearly displayed and can be backed up, for example with evidence of how many other people have chosen to sign up too, cautions the sought-after business expert.

3. Include the essential elements of a headline, benefits, and appealing design
Gollan explains: “Your headline must grab attention and bring cause for people to want to continue reading your email opt-in form. It goes without saying that benefits must be included in your email opt-in form for site visitors. Without providing any benefit for them to become readers of your emails, why would anyone want to sign up for your form?”

Clean website interfaces which offer several opportunities to gain visitors' email addresses, and offers of free guides and advice can work well.

4. Provide powerful incentives for people to subscribe
Offering a free guide is an effective and popular strategy for offering a powerful incentive for people to sign up for email opt-in forms. E-books, free worksheets, resource lists, case studies, and videos can all work well, as most people like news they can access or put to use immediately.

5. Discover what length works best for your email opt-in
Different lengths will work for different brands and business owners can experiment to find out what works best for their organization.

The company, Hello Bar, is the most widely used by companies for providing a sleek and slim header bar, which prompts site visitors
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