Navigation Links
Cascades Launches Information Campaign on Hand Drying
Date:10/29/2009

While most people recognize the importance of washing their hands to prevent the spreading of microorganisms, very few are concerned about the best method to dry their hands. This is why Cascades is launching an important information campaign, during a period that is so conducive to the flu, to inform the Canadian population of the undeniable advantages of paper hand towels.

Candiac, Quebec (PRWEB) October 29, 2009 -- The company mandated Ipsos Descarie, an external and independent firm, to conduct a survey on the preference and the perception of the North American population regarding the use of hand dryers and paper hand towels, as well as their hand-washing habits. The results are striking! Despite a significant preference for paper hand towels (62%), hot-air dryers are still present on the market and are used without knowledge of the associated risks. To the following question "Did you know that the use of paper hand towels reduces the number of bacteria on your hands, while hand dryers can increase them?" 85% of respondents were not aware of that! Via printed posters (NewAd) as well as a tv media campaign via Meteomedia and Weather Network, Cascades hopes to reach the largest number of people to further raise their awareness on this critical issue.

Because the results of several studies (1-6) have concluded that the paper hand towel is the most hygienic choice for hand drying, Cascades is taking position and is strongly recommending the use of paper hand towels. Notably, Westminster University in London has done an exhaustive study (6) consisting in comparing the drying efficiency and bacterial contamination of hot-air dryers, including the new jet air dryer, with that of paper hand towels. The results are impressive: researchers have observed an important and significant reduction in the number of bacteria on hands of participants who used paper hand towels. The study of Taylor et al. (7) has effectively shown that when using paper hand towel, bacteria are transferred from wet hands to the paper (7), thus reducing the number of residual bacteria on the hands. Moreover, the study of Westminster has shown that the jet air dryer can propel microorganisms to up to 2 metres away, thus contaminating users as well as the washroom's environment.

In Canada, the Public Health Agency and the Department of Health and Social Services in Quebec also recommend hand drying with paper. "Since 1964, Cascades has been producing high quality products that are in compliance with high environmental standards. We are now convinced that our products play a key role in a very critical issue: that of minimizing the spreading of microorganisms but also when it comes to avoid touching doors and faucets. We recognize that it is crucial to properly wash our hands, but now we must inform people of the importance of properly drying them using paper hand towels", stated Suzanne Blanchet, President of Cascades Tissue Group.

To learn more on the information campaign and the aforementioned studies, go to www.cascades.com/bacteria

References: ¹Blackmore and Prisk 1984, ²Blackmore 1989, ³Knights et al. 1997, 4 Redway et al.
1994, 5 Schwarz 2006 and 6 Redway and Fawdar 2008 and 2009. 7 Taylor et al., 2002.

###

Read the full story at http://www.prweb.com/releases/cascades/bacteria/prweb3125874.htm.


'/>"/>
Source: PRWeb
Copyright©2009 Vocus, Inc.
All rights reserved  

Related medicine news :

1. ATMP Consulting Group Launches Service for Private Practice Physicians to Gain Funding and Implement Electronic Medical Record Standard
2. Harvard Health Publications Launches H1N1 Flu iPhone Application
3. Taxpayer Group Launches Petition to Ask Sen. Ben Nelson to Keep His Pledge
4. Clinical Care Options Launches CCO HIV inPractice, a Unique, Free, Comprehensive Online Resource for Healthcare Providers at the Point of Care
5. Circadiance Launches NEW Zzzephyr Seal(TM) for Its SleepWeaver(TM) ADVANCE Mask - Now Available in Three Colors
6. Bariatric Advantage Launches First of Its Kind Mobile Vitamin Reminder Web Application
7. Pendleton by Jill Rappaport Launches In Store; Raises Funds for Animal Health and Wellness and Indian College Fund
8. ZyDoc Launches MediSapien™ Telephone Information Management Service Featuring Appointment Reminder System to Improve Efficiency, Reduce No-Shows
9. Steaz Launches Organic, Zero Calorie Sparkling Line
10. Philips Launches DirectLife, a New Personal Fitness Program to Help People Lead Healthier Lives
11. Corticon Launches RuleWorld Community and Free Business Rules Software
Post Your Comments:
*Name:
*Comment:
*Email:
Related Image:
Cascades Launches Information Campaign on Hand Drying 
(Date:2/20/2017)... ... February 20, 2017 , ... A new ... women are called back for additional examinations without sacrificing cancer detection, according to ... 2011, the U.S. Food and Drug Administration approved digital breast tomosynthesis (DBT) for ...
(Date:2/20/2017)... (PRWEB) , ... February 21, 2017 , ... Nancy ... offering readers a way to “ Getting Over the Bump in the Road ” ... and lessons learned on how to cope with the ups and downs experienced by ...
(Date:2/20/2017)... ... ... Silverado today is pleased to announce that it has entered into a management ... Alexandria, Virginia. The new community is expected to open its doors in the first ... three-story community with underground parking – located on King Street –will serve 66 people ...
(Date:2/20/2017)... ... February 20, 2017 , ... ... 213-8818 , Orbita, Inc., a leading provider of innovative software for connected home ... patient engagement and optimizing care journey management for home healthcare. , Built ...
(Date:2/20/2017)... ... February 20, 2017 , ... ... a cloud-based self-service technology that runs on the Posiflex XT-series of touch screen ... during HIMSS17 in Orlando, Florida. The terminal provider Posiflex is helping ...
Breaking Medicine News(10 mins):
(Date:2/21/2017)... Feb. 21, 2017 Cognitive Computing for ... is allowing a previously unattainable level of personalized ... this ability, it is anticipated that the Global ... Billion by 2022. The growth of the market ... computing platforms, rising installation of cognitive computing software ...
(Date:2/21/2017)... Feb. 21, 2017  /PR Newswire/ -- UBM Medica,s ... announce the launch of Modern Retina ( ... retina specialists. Built upon the success of ... on the latest innovations in the areas of retinal ... management. By meeting current informational needs and filling existing ...
(Date:2/21/2017)... Scientists From Two Companies to Accelerate Development ... ... STEER, creator of advanced materials platform technologies that effectively ... pharmaceuticals, food and nutraceuticals, biomaterials and biorefining, today announced a ... , a leading science & technology company, on ...
Breaking Medicine Technology: