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Cascades Launches Information Campaign on Hand Drying
Date:10/29/2009

While most people recognize the importance of washing their hands to prevent the spreading of microorganisms, very few are concerned about the best method to dry their hands. This is why Cascades is launching an important information campaign, during a period that is so conducive to the flu, to inform the Canadian population of the undeniable advantages of paper hand towels.

Candiac, Quebec (PRWEB) October 29, 2009 -- The company mandated Ipsos Descarie, an external and independent firm, to conduct a survey on the preference and the perception of the North American population regarding the use of hand dryers and paper hand towels, as well as their hand-washing habits. The results are striking! Despite a significant preference for paper hand towels (62%), hot-air dryers are still present on the market and are used without knowledge of the associated risks. To the following question "Did you know that the use of paper hand towels reduces the number of bacteria on your hands, while hand dryers can increase them?" 85% of respondents were not aware of that! Via printed posters (NewAd) as well as a tv media campaign via Meteomedia and Weather Network, Cascades hopes to reach the largest number of people to further raise their awareness on this critical issue.

Because the results of several studies (1-6) have concluded that the paper hand towel is the most hygienic choice for hand drying, Cascades is taking position and is strongly recommending the use of paper hand towels. Notably, Westminster University in London has done an exhaustive study (6) consisting in comparing
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Cascades Launches Information Campaign on Hand Drying 
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