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Cartoon Network and the FDA to Launch Year II Expansion of SPOT THE BLOCK Nutrition Awareness Campaign on Monday, April 7
Date:4/3/2008

Original Rap Song, Online Game, Desktop Downloadables and New Videos Highlight 2008 Additions to Co-Branded Healthy Eating Education Initiative

for Kids

ATLANTA, April 3, 2008 /PRNewswire/ -- Building upon its 2007 inaugural public education campaign SPOT THE BLOCK, Cartoon Network working with the Food and Drug Administration (FDA) today announced an all-new 2008 expanded edition of the online and on-air promotion to launch Monday, April 7. New creative elements targeted to kids, tweens (ages 9-13) and families include an original rap song, a customized online game, multiple desktop character downloadables and brand new streaming videos that serve to encourage young people to use the Nutrition Facts Label on food packages to make healthier food choices. SPOT THE BLOCK also will be featured in Cartoon Network's "Get Animated" interactive U.S. tour, which will present a giant puzzle game challenge for kids as well as updated take-home information for parents.

(Logo: http://www.newscom.com/cgi-bin/prnh/20080403/CLTH079LOGO )

The fully refreshed and redesigned Website, http://www.spottheblock.com, will work in tandem with new SPOT THE BLOCK customized public education on-air spots to be featured regularly on Cartoon Network throughout 2008. The fully animated spots showcase characters from popular original programs like the Emmy-winning Foster's Home for Imaginary Friends, Camp Lazlo, Chowder and The Grim Adventures of Billy & Mandy, and were created to promote good nutrition, portion control and a healthy eating lifestyle. The SPOT THE BLOCK project is a first-of-its-kind partnership between Cartoon Network and the FDA and was originally introduced on Feb. 14, 2007.

"Our goal with SPOT THE BLOCK from the beginning was to build gradually on our campaign messag
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SOURCE Cartoon Network
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