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Carma Laboratories Launches New Carmex(R) Web Site; Unveils Top 10 Reasons for a Virtual Visit
Date:11/19/2008

MILWAUKEE, Nov. 19 /PRNewswire/ -- Carma Laboratories, Inc., the makers of Carmex(R) lip balms, today unveiled its new Web site: http://www.mycarmex.com. In association with the new site's launch, the company also announced the top 10 reasons to visit mycarmex.com.

"We know that Carmex users are serious about their lip balm and they also have a passion for enjoying life," said Paul Woelbing, president of Carma Laboratories. "The new Web site reflects this lifestyle and enables our customers to insert Carmex fun into more than just their pocket or purse," he added.

Woelbing went on to say, "For years we have had to ward off rumors that our lip balm is addictive, even though all Carmex products are in full compliance with the Food and Drug Administration. However, I cannot make that claim about mycarmex.com -- the new Web site may be habit forming," he added.

In addition to fun, interactive activities that allow visitors to create their own electronic greetings or design their own branded apparel, mycarmex.com features more traditional offerings, such as product descriptions, company history and answers to commonly (and not so commonly) asked questions.

Carmex lip balm is available in a variety of forms like jar, tube and stick; a variety of flavors like cherry, strawberry and mint; and many with sun protection.

                     Top 10 Reasons to Visit mycarmex.com

    10) Launch your movie career (direct link to YouTube to upload Carmex
        videos).
     9) Find out what supermodels and the TSA have in common.
     8) Get free stuff (50 lucky winners chosen each week)!
     7) Plan a Carmex fashion show, complete with branded shirts, shoes and
        skateboards.
     6) Get into the holiday spirit (a portion of proceeds from merchandise
        sales will support Toys for Tots).
     5) Discover double-secret uses for Carmex (other than as a lip balm).
     4) Find out if Carmex makers' pets have chapped lips (Carmex is not
        tested on animals -- even those with chapped lips).
     3) Share a Carmex Kiss (with the ones you love).
     2) Send the Carmex Kiss Off (to the ones you love not so much).
     1) Experience a warm, fuzzy feeling that may reduce your home heating
        bill.

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SOURCE Carma Laboratories, Inc.
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