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Carl Zeiss Vision and Transitions Optical Inc. Promote Pioneering Eyewear to Consumers
Date:1/5/2009

The GT2™ by ZEISS Combines ZEISS's Precision Progressive Lenses and Transitions® Lenses to Produce Optimal Visual Experience

San Diego, CA (PRWEB) December 17, 2008 -- Two of the most distinguished names in the optical industry are collaborating to educate consumers about the latest in leading-edge eyewear.

Carl Zeiss Vision, a leader for 160 years in precision optics, and Transitions Optical Inc., maker of the #1 doctor-recommended photochromic lens, are promoting the OLA award winning GT2™ by ZEISS eyewear to consumers.

The ground-breaking lenses combine the unparalleled quality of ZEISS progressive lenses and Transitions® lenses, which are clear indoors and at night and darken outdoors depending on the intensity of the sun's ultraviolet rays.

GT2™ progressive lenses by ZEISS are carefully engineered around the visual and physiological requirements of the wearer. When paired with Transitions lenses they provide unsurpassed visual acuity and comfort, while helping to preserve healthy sight by blocking 100 percent of UVA and UVB rays.

Eyewear customers and eye care professionals will benefit from a promotional campaign to support the award winning GT2™ by ZEISS. Eyewear customers who visit a ZEISS Certified Practice between now and the end of the year, can enter to win special prizes. Eyecare professionals in 16 select city regions will receive matching incentives as part of the promotion.

ZEISS and Transitions lenses represent the best of vision care and complement one another to provide a superior product as well as setting the industry standard for customer service, product education and support.

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