Caring.com and Alzheimer's Association Use Social Media to Help Spread Awareness for the Nation's Sixth Leading Caus... (fetime. This progressive and fatal brain...)

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Caring.com and Alzheimer's Association Use Social Media to Help Spread Awareness for the Nation's Sixth Leading Cause of Death

Date:11/13/2008

fetime. This progressive and fatal brain disease is now the sixth leading cause of death in the U.S.

"The Internet presents a tremendous opportunity for organizations to generate awareness," said Angela Geiger, Alzheimer's Association Vice President. "We're thrilled to see initiatives like this one broaden the Association's reach to our communities of need."

The Caring.com Purple Ribbon campaign made it easy to support the fight against Alzheimer's, taking it from the highway to the information superhighway. For every website or blog that displayed the ribbon, Caring.com contributed $10 per unique website or blog (up to $10,000 or 1000 unique websites or blogs), to the Alzheimer's Association for research and education programs.

"Given the popularity of blogs, we estimate each ribbon is viewed by an average of nearly 100 users. This means the campaign reached in excess of 100,000 users, illustrating the true power of using social media to reach and educate thousands," said A.J. Kohn, Caring.com, Vice President, Online Marketing.

Even though the campaign met its financial goal, the Caring.com Alzheimer's Purple Ribbon is free, easy and available to anyone who wants to help raise awareness for Alzheimer's disease. With just a few clicks users can create a free web ribbon. You can personalize the ribbon with a loved one's name and it comes in different shades and sizes to help match your website or blog.

If you're an adult child or caregiver caring for a parent or loved one with Alzheimer's, visit the Alzheimer's and Other Dementias section of Caring.com for helpful information and resources.

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